Susan Etlinger is an industry analyst at Altimeter, a Prophet company.

She is a globally recognized expert in digital strategy, with a focus on artificial intelligence, big data, AI ethics and big data. Susan conducts independent research and has authored many reports that are available for download.

Susan works with Global 2000 clients to assess the impact of AI and related technologies on business, and identify use cases, opportunities, risks and organizational structure and culture. She also works with technology vendors to refine product road maps and strategies based on her independent research.

Susan is a sought-after keynote speaker, and regularly presents to audiences from 5 to 5,000 around the world. Her TED talk, “What Do We Do With All This Big Data?" has been translated into 25 languages and has been viewed more than 1.25 million times. Susan’s research is used in university curricula around the world, and she has been quoted in numerous media outlets including The Wall Street Journal, Fast Company, The New York Times and the BBC.

Susan is a published translator and holds a Bachelor of Arts in Rhetoric from the University of California at Berkeley.
Data doesn’t create meaning--we do

- Susan Etlinger

Susan's Latest Thinking

GDPR Beyond May 25, 2018: Implications for Strategists and Marketers

Altimeter’s Top 9 Digital Trends for 2018

The Customer Experience of AI: Five Principles to Foster Engagement, Innovation and Trust

News & Press

Ad Retargeters Scramble To Get Consumer Consent

A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come

Chatbots Don’t Replace Humans, But They Can Make Experiences Better