Tom was formerly CEO of J. Walter Thompson Asia Pacific, one of the world’s largest global marketing and communications companies. He has worked with top multinational corporations such as Unilever, Ford, HSBC, Ford, Mattel and Kellogg and Asian companies including Singapore Tourism Board, Nikon, Unicharm and San Miguel. In China, Tom has partnered with leading local enterprises including Lenovo, China Unicom, 999 pharmaceuticals, Yili dairy, Anta sporting apparel and Alibaba.
He is a sought after speaker and a prolific writer, authoring 3 books on consumerism: “Billions: Selling to the New Chinese Consumer” (2006), “What Chinese Want” (2012), and “Twitter is Not a Strategy” (2014). He is a frequent commentator on CNBC, NBC, Bloomberg and National Public Radio, as well as the Financial Times, Bloomberg BusinessWeek, The Wall Street Journal and The New York Times.