Tony is a partner in our New York office, with more than 20 years of experience leading digital and growth strategies, working with companies as diverse as Avon, IBM, DuPont and Chrysler.

Inspired by his passion for theater and film, he approaches every business project with creativity. (Ask him anything about the Sundance Film Festival—he’s there every year.) And he’s adept at seeing every aspect of the digital landscape from the customer’s perspective, whether it’s someone shopping for a doll or buying a tasty burger. Full immersion is his secret weapon: For a gin client, he once spent a whole summer tootling around Newport, R.I., in a chauffeured limousine, impersonating a British aristocrat.

Before joining Prophet, Tony led Capgemini Consulting’s digital strategy practice, and has also worked at Pfizer, THINK New Ideas and Scient.

He’s got acting degrees from both Vassar College and Trinity Rep Conservatory. He lives in Manhattan with his spouse, author Katrin van Dam.

Tony's Latest Thinking

3 Mythologies Undermining Your Business in the Digital Age

Leveraging Organizational Culture to Achieve Uncommon Growth

Artificial Intelligence in Pharma: Set Your Expectations Appropriately

View All Prophet Thinking

News & Press

Identifying and Building the Right Employee Experience

Prophet Hires Tony Fross, Digital Transformation Expert

View All News & Press

Join our mailing list

Sign up and receive our latest thinking, insights and strategies to help your business grow better.