Inspired by his passion for theater and film, he approaches every business project with creativity. (Ask him anything about the Sundance Film Festival—he’s there every year.) And he’s adept at seeing every aspect of the digital landscape from the customer’s perspective, whether it’s someone shopping for a doll or buying a tasty burger. Full immersion is his secret weapon: For a gin client, he once spent a whole summer tootling around Newport, R.I., in a chauffeured limousine, impersonating a British aristocrat.
Before joining Prophet, Tony led Capgemini Consulting’s digital strategy practice, and has also worked at Pfizer, THINK New Ideas and Scient.
He’s got acting degrees from both Vassar College and Trinity Rep Conservatory. He lives in Manhattan with his spouse, author Katrin van Dam.