Yu is a partner at Prophet’s Shanghai office, and specializes in the digital landscape, helping clients develop branding and innovation strategies that accelerate business growth.
He coaches companies in digital disruption and often speaks at industry events.

Yu isn’t just a thought leader, but an innovator himself: He lived and worked in Silicon Valley for over 10 years and holds multiple U.S. patents, and is also a film and music producer. He maintains strong connections within the tech community and is an expert in the entertainment economy.

Before joining Prophet, he held senior executive positions at Capgemini Consulting, Monitor Group and Booz & Co. His clients include large Chinese SOEs, Fortune 500 global MNCs and fast growing Chinese private companies.

Yu earned his MBA from MIT Sloan School of Management; a master’s degree in electrical engineering from Rensselaer Polytechnic Institute and his undergraduate degree from Peking University.

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