EXPERT PROFILE

Zoë Courtman

Senior Creative Lead, Verbal Branding
Atlanta

Zoë is a senior creative lead in Prophet’s verbal branding practice and part of the Atlanta office. An award-winning creative director, copywriter, strategist and writing coach who honed her chops in creative agencies and in-house shops alike, she’s spent the last nearly 20 years developing global verbal strategies, creative concepts, brand voice, messaging, brand storytelling, and copy for national and global brands such as Allstate, AT&T, Automattic/WordPress, DIRECTV, Google, McAfee, NCR, Simon & Schuster, Southwire, SunTrust, Tractor Supply, YouTube, and many others.

Driven by pop culture, books, horror movies, neuroscience, psychology and everyday conversations with fellow humans, Zoë is always keen to influence our animal brains to feel and then act via powerful, arresting and emotional creative.

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