Paid Search & Social AnalystAustin
Springbox is looking for an eager learner who can assist in day-to-day execution of paid search and paid social on our high-performing, fast paced demand generation team. The paid search & social analyst is a critical part of the team, responsible for creating, managing and growing our PPC & paid social campaigns to drive measurable revenue for our clients. The paid search & social analyst is responsible for data analysis, reporting, researching and optimizing client campaigns while measuring and reporting on all KPIs.
- Execute best practice campaign strategies, structure and reporting
- Create and execute successful keyword and audience management, creative testing and bidding strategies on PPC & paid social to effectively achieve customer acquisition goals
- Provide campaign insights through keyword, audience and competitor research and keyword testing
- Execute campaign-guided optimizations daily across all clients
- Write search and social ad copy for all client campaigns
- Conduct detailed SEM and paid social audits for campaign research
- Coordinate forecasts and budgeting with other members of the media team
- Communicate with members of the demand generation team daily on campaign pacing and learnings
- Manage campaign budgets daily
- 1+ years Search Engine Marketing experience
- 1+ years of Paid Social Marketing experience
- Deep understanding of Paid Search and Social performance metrics.
- Strong research capabilities
- Excellent Ad copy writing skills
- Strong analytical skills, organizational skills, and high attention to detail
- High level of independence and efficiency
- Excellent communication and interpersonal skills
- Proficient in Excel
- Google Ads Certified
- Experience managing or reporting LinkedIn campaigns
- Strong knowledge of Google Analytics
- Deep understanding of large-scale search campaign structure
- Solid knowledge of current and emerging SEM and paid social trends and technologies
- Proficient at conversion tracking and pixel placement.
- Attribution modeling knowledge is a plus
- Technical SEO capabilities are a plus
- Agency experience is a plus
- B2B experience
Springbox is an Austin, Texas based agency that helps companies become digital leaders and realize the potential of transformative ideas to achieve uncommon growth. Its portfolio of services includes business consulting, digital experience design, campaign planning and management and digital product development.
Prophet is a leading global consulting firm that helps clients unlock uncommon growth through marketing, brand, experience, innovation and organization & culture capabilities. We operate differently than other consultancies, blending insight, strategy, and creativity with an optimistic yet pragmatic approach.
We have partnered with some of the world’s most successful companies, including Electrolux, T-Mobile, UBS, Gatorade, and GE. With eleven global offices and more than 400 experts in marketing, innovation, digital and design, we can bring together the right people with the right experience to solve our clients’ business challenges.