The Role
Our verbal branding team specializes in bringing strategies to life through the power of language, whether through names, narratives, copy, content strategy, voice, or messaging. We believe great creative starts with a great foundation. And that foundation lies in the hands of our Verbal Branding Associates. They dive into every detail of the business, working to gain an understanding of our clients and their customers, and then translate those learnings into powerful communications tools.
Verbal Branding Associates work with everyone in the firm, creating a sense of collaboration across the organization. On any given project, you’ll interact with Partners, Engagement Managers, Senior Associates, as well as experts from our design, insights, and digital teams. Everything is organized to cultivate a true understanding of our approach to consulting and develop the skills to get it done.
Responsibilities
While every day will be different, you can expect to…
- Collaborate with multidisciplinary teams to develop hypotheses, conduct audits and desktop research
and formulate insightful and actionable recommendations for our clients - Generate creative ideas, from ideating name candidates for a new hotel, to creating voice persona hypotheses for a financial services leader, to writing copy for a new UX experience
- Participate in problem solving sessions with a broad team of consultants and specialists, using both analytical and creative techniques to reach compelling results and create solutions
- Present findings to clients, share your points of view, and lead team discussions
- Contribute to, and participate in, internal initiatives within the firm including IP development, marketing, training, and ongoing educational sessions
- Contribute to the growth and success of non-profit clients through our Prophet 4 Non-Profit program, leading group discussions and in-field volunteer experiences
- Support new business initiatives by designing recommended approaches and developing POVs supporting Prophet’s value proposition
- Help drive Prophet culture at the local office level through events such as: class gatherings, office wide social outings, and holiday celebrations
Requirements
- A great education: a BA or BS degree with demonstrated academic performance
- Relevant experience: 0-3 years of post-graduate experience, ideally with an agency or consulting firm, or in-house in marketing or creative services
- Confusion tolerance: comfort with ambiguity and the ability to adapt, flex, and change directions given client, project, and team circumstances, understanding the ever-changing business world
Qualifications
- Well-developed problem solving skills, and creative thinking
- Superior communication skills, both verbal and written
- Knowledge of, and passion for, brand, digital, and marketing strategy; and, how they impact business outcomes
- Experience developing a strategy as well as executing the tactical implications of that strategy
- Knowledge of, or experience with, digital analytics tools – both native and 3rd party: Google, Adobe, Social (Brandwatch, Sprinklr, Facebook, etc.)
- A curious mind with an unrelenting commitment to get to the answer, to test new approaches, learn new skills, and push others’ assumptions
- The ability to work independently in a fast paced and dynamic environment with limited supervision
- A team player who is adept at enhancing team success through active participation in internal and external client project teams
Apply for: Verbal Branding Associate
Prophet Culture