• Creating a unified brand for a multinational pharmaceutical leader


Challenge

During its 40 years in business, Hikma has experienced tremendous growth, but the trajectory had come at a cost. The business scale was far greater than the brand, and there was a lot of complexity with multiple corporate brands around the world.

Solution

In auditing the company’s brand architecture, we found that the solution to alleviate confusion was to consolidate all corporate brands under one, global master brand in order to build internal unity, consistency and drive impact. We developed a more relevant and digitally-enabled visual identity, incorporating a refreshed colour palette and accessible modern typeface, along with a revamped logo that further reflects Hikma’s commitment, determination and confidence. A unifying message that signals this is one organisation, one Hikma, to stand out in the competitive market.

We also created a new brand story in order to energize employees, addressing the new reality of the industry whilst acknowledging Hikma’s history and values.

Results

The unified global enterprise brand Prophet created for Hikma now stands to better tell the company’s success story of improving the lives of hundreds of millions of people around the world, and supports a new chapter in the company’s 40-year history with a master brand that will retain its value for years to come.

“The Prophet team have really help position us to tell this great story with more impact in all our markets, and the role we play in improving health every day in so many places around the world,” said Brooke Clarke, Global Head of Corporate Affairs, Hikma.

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