Creating a unique story and identity for Man Ho
Marriott was looking to drive the reputation and revenue of Man Ho, its signature Cantonese restaurant in JW Marriott and Marriott hotels throughout Mainland China and Hong Kong. The restaurant needed a signature look and feel to help differentiate itself from other popular hotel restaurants. Prophet was tasked with creating a unique brand story and a refreshed visual identity to articulate Man Ho’s unique proposition.
Prophet started by conducting interviews with the head chef and other key stakeholders to identify unique traits that aligned with Man Ho’s aspirations. Through an iterative approach, we developed a new brand positioning and story for Man Ho that was inspired by the idea of taking diners on a culinary journey through time, with Cantonese dishes that have been cultivated and refined from one generation to another.
The positioning was brought to life through a refreshed logo and identity system which juxtaposes tradition with contemporary color combinations. The bird-and-key logo represents the ancient carrier bird that transported messages and ideas from one person to another to symbolize the journey that the recipes have been on. This is a strong symbol, representing how Man Ho unlocks the secret behind the ingredients that elevate Cantonese cuisine.
Prophet also art-directed professional photoshoots with real-life chefs at Man Ho to curate a set of photography that tells the stories behind Man Ho’s food. Visual applications and brand guidelines were also developed to ensure consistent execution of the brand identity.
The new Man Ho brand positioning and visual identity is in the process of being implemented in properties across Mainland China and Hong Kong.
Our work with Marriott’s Man Ho was awarded bronze at Transform Awards Asia-Pacific 2019.