CASE STUDY
Ora Developers
Defining the customer and sales experience for a new kind of real estate developer
Challenge
When we kicked off our partnership with Ora Developers, an Egyptian property developer, it was a new player in a highly established and competitive Egyptian real estate market. Backed by Egypt’s premier entrepreneur, Naguib Sawiris, Ora wanted to leverage its global property development expertise and challenger mindset to disrupt a market of brands delivering identical customer journeys, visual identities and value propositions.
Prophet was enlisted to transform Ora’s approach to customer experience and sales, enabling it to offer regional customers an experience with a developer that they had never had before.
Solutions
Prophet helped Ora re-think the sales-first model that was prevailing amongst competitors, adopting instead a customer-first approach to stand out and win loyal customers and their referrals. We designed a new customer journey, a differentiating internal visual brand and style for Ora’s CX team and internal training materials – all of which helped to socialize and educate Ora teams while supporting the overall ambition to position Ora as a transparent and trusted partner for its customers.
We also created a number of customer-facing initiatives designed to delight and surprise Ora’s customers, showing them that Ora was a new kind of real estate developer for Egypt.
Results
By joining forces with Ora at a very nascent stage, the Prophet team was able to shape the company into a customer-first organization from its very core. With scalable solutions, Ora put this new strategy to work across its real estate projects as it continues to grow its business.
“The strategy and artwork [Prophet] created were exceptional and helped us to grow our relationships with customers, acquire new leads and unify our business around a core customer-first culture.”
Irina Basova
CX at Ora Developers
