Ora Developers

Defining the customer and sales experience for a new kind of real estate developer


When we kicked off our partnership with Ora Developers, an Egyptian property developer, it was a new player in a highly established and competitive Egyptian real estate market. Backed by Egypt’s premier entrepreneur, Naguib Sawiris, Ora wanted to leverage its global property development expertise and challenger mindset to disrupt a market of brands delivering identical customer journeys, visual identities and value propositions.

Prophet was enlisted to transform Ora’s approach to customer experience and sales, enabling it to offer regional customers an experience with a developer that they had never had before.


McAfee partnered with Prophet to uncover how it could best become more relevant with consumers. After auditing the competitive landscape and immersing in what made McAfee unique, Prophet conducted research with over 5,000 customers internationally to understand the needs and opportunities where McAfee could play. In our research, we uncovered a white space that customers care about and where McAfee could credibly deliver.


Prophet helped Ora re-think the sales-first model that was prevailing amongst competitors, adopting instead a customer-first approach to stand out and win loyal customers and their referrals. We designed a new customer journey, a differentiating internal visual brand and style for Ora’s CX team and internal training materials – all of which helped to socialize and educate Ora teams while supporting the overall ambition to position Ora as a transparent and trusted partner for its customers.

We also created a number of customer-facing initiatives designed to delight and surprise Ora’s customers, showing them that Ora was a new kind of real estate developer for Egypt.

“The strategy and artwork [Prophet] created were exceptional and helped us to grow our relationships with customers, acquire new leads and unify our business around a core customer-first culture.”

Irina Basova
CX at Ora Developers