Creating the “We’re a go” digital campaign
When the words “One small step for man, one giant leap for mankind” were uttered, they were heard by millions of Americans through Plantronics audio. To celebrate its part in Apollo 11’s spaceflight on the 50th Anniversary of this momentous event, Poly asked Prophet to create a campaign that would connect their past to the present, and the Poly and Plantronics brands together.
Working as an integrated team, Prophet and Springbox crafted three campaign concepts before selecting one to build into a multi-channel campaign. Executions included a microsite, paid and organic social media posts including video, display advertising and materials for a gala event and launch at the NYSE.
The campaign far exceeded the goals established by Poly – with more than double the number of social engagements and over five times the number of views on the microsite. Together we built a powerful, engaging campaign that shared Poly’s unique story and relentless relevance 50 years later.
In Nov. 2019, the Prophet and Springbox teams won two North America Transform Awards for their work with Poly.
- SILVER award for ‘Best corporate rebrand following a merger or acquisition’
- BRONZE award for ‘Best visual identity from the technology, media and telecommunications sector’