CASE STUDY
ReachOut
Creating a new messaging strategy and design aesthetic to help a nonprofit achieve its mission
Challenge
ReachOut is a charity that connects young people from disadvantaged backgrounds with volunteer mentors. Through one-on-one support sessions, these young individuals are provided the opportunity to improve academic skills and expand their aspirations. It also benefits mentors by raising awareness of social inequities. ReachOut struggled with low brand awareness, which hindered funding efforts and mentor recruiting. Messaging and communication strategies weren’t sharp enough and the charity lacked a comprehensive roadmap for reaching mentors, donors and corporate partners.
Solutions
Prophet worked with ReachOut to dig deeper into all three audience groups, identifying core issues and developing specific goals. On weekly coaching calls, we tracked progress and worked closely with ReachOut’s devoted team to co-create messaging that better articulates what the charity stands for. We also ensured that the values were clearly communicated in messages tailored to each audience.
Overall, we completed 59 projects and helped ReachOut create inspirational design assets that brought key brand values to life in a tangible, more human way. These assets focus on multiple engagement touchpoints including Instagram, donor and mentor recruitment communications and in-person recruitment events.
Results
ReachOut’s new design tools and applications are already increasing the charity’s impact on social media channels. As the number of mentors continues to grow, the group has already provided close to 17,000 hours of valuable one-to-one interventions and 35 workplace visits to boost corporate involvement. And with an additional 71 career talks, the organization is finding new ways to reach the people it can benefit most.
ReachOut’s inspirational messages are contagious, and Prophet is thrilled to say that we’re continuing our work with this motivating organization. We are using our new relationship as a corporate partner to further Prophet’s broader goals of greater diversity and inclusion. In partnering with ReachOut, we hope to hire more individuals from disadvantaged backgrounds in our own internship program, connecting with those who wouldn’t otherwise have access or awareness of the professional services industry. We are also hosting work experience visits, inviting ReachOut participants to learn about a day in the life of a consultant.
ReachOut isn’t just changing the lives of young people. It’s also benefitting the mentors including us, Prophet employees as we strive to make a lasting difference in these individuals’ lives.
Through Prophet’s pro-bono program, Propheteers lend their expertise to a select group of nonprofits, helping them achieve remarkable results. If you or a nonprofit you know is interested in working with us, reach out today.