Leading a multinational healthcare company to break away from the telemedicine pack
Teladoc Health, a multinational telemedicine and virtual care healthcare company, sought to transform the healthcare system by creating a new category of whole-person virtual care, connecting individuals to their healthcare with a strategy far more comprehensive than the approach of their traditional competitors.
Teladoc Health expanded its capabilities and geographic reach through organic growth and a series of acquisitions. As a result of this growth, it was necessary to elevate the brand to build cohesion across the business and to communicate its value as an integrated system.
Teladoc Health partnered with Prophet to realize and activate its brand potential as an integrated company serving clients and consumers around the world.
Prophet helped Teladoc Health evolve its brand narrative through both corporate and consumer-facing growth moves. We worked with the Teladoc Health team to develop a revised corporate brand and portfolio architecture, complete with an action plan to engage employees around the new approach to the corporate, commercial and product brands.
Teladoc Health launched its new corporate brand and has continued to experience exponential growth. With Prophet’s help, the organization has a brand that aligns with a rapidly growing and highly acquisitive business. Grounded by an effective brand portfolio strategy – that both resonates with employees and attracts new customers – Teladoc Health continues to redefine and lead the telehealth industry as a comprehensive, integrated virtual care organization.