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Working virtually throughout the pandemic has pushed sales organizations to digitally transform quickly as they both learn new buyer habits and respond with their own digital skills. In our study of the digital transformation of sales, we are researching a handful of models marketing and sales can use to collaborate on transformation.

Our two experts in these areas, Ed Terpening (Sales) and Omar Akhtar (Marketing), will host a dialogue to explore the following topics: 

  • Digital Marketing & Sales Convergence: What’s at stake? 
  • What barriers slow convergence? 
  • What transformation models support Digital Sales Transformation? 
  • Where are the opportunities to transform?

 

Omar Akhtar

Industry Analyst

Ed Terpening

Industry Analyst