This document proposes an approach to better understand and address:

  • How we extract insight from data
  • How we use data in such a way as to earn and protect trust: the trust of customers,constituents, patients, and partners
  • To be clear, these twin challenges of insight and trust will occupy data scientists, engineers, analysts, ethicists, linguists, lawyers, social scientists, journalists and, of course, the public for many years to come.

To derive insight from data while protecting and sustaining trust with communities, organizations must think deeply about how they source and analyze it and clarify and communicate their roles as stewards of increasingly revealing information. This is only a first step, but it’s a critical one if we are to derive sustainable advantage from data, big and small.

Susan Etlinger

Industry Analyst