Perspectives on Purpose: Building Brands and Businesses for the Twenty-First Century
Perspectives on Purpose, by Nina Montgomery and featuring Jorge Aguilar, brings industry leaders together to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & Jerry’s, Sephora, Airbnb, Diageo, VF Corporation and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well.
Jorge’s chapter focuses specifically on creating a brand with purpose in order to drive customer relevance and loyalty. Enter your information on the right hand side of the page to get a copy of the chapter now.