At Prophet, we believe that the strongest brands are the ones that are relentlessly relevant and making a difference in consumers’ lives. To assess which brands are most relevant, we survey thousands of consumers in China, Germany, United Kingdom and the United States to determine which brands they simply can’t live without.

Those companies that have built relentlessly relevant brands generally have four common characteristics:
  • Customer Obsessed: Brands we can’t imagine living without
  • Ruthlessly Pragmatic: Brands we depend on
  • Distinctively Inspired: Brands that inspire us
  • Pervasively Innovative: Brands that consistently innovate

The results of the 2019 Brand Relevance Index® will be released this Fall. To get the results as soon as they’re released, pre-register using the form at the right.

We’d love to sit down and talk about how you too can build a relentlessly relevant brand. Contact us today.

For media inquiries, please contact Amanda Nizzere.

Jesse Purewal

Former Partner

Scott Davis

Senior Partner, Chief Growth Officer