The pandemic accelerated the integration between marketing and sales – and it’s never going back to the way it was. Leaders in healthcare and life sciences will need to embrace a marketing and sales strategy that is both digital and collaborative to reach business goals. The reality is that if organizations fail to transform their go-to-market approach they will be at risk of losing customers.

Transforming Healthcare: The State of Digital Marketing & Selling in Life Sciences identifies and quantifies the salient trends and key practices used by top companies today. Based on data from Altimeter’s research for The 2020 State of Digital Marketing and The 2020 State of Digital Selling, this industry-specific report provides insights for healthcare and life sciences leaders looking to strengthen their marketing and sales functions and jumpstart a new era of uncommon growth.

Read this report to gain deeper insights on:

  • The top priorities of marketing and sales teams in healthcare and life sciences today
  • The biggest obstacles organizations are facing in terms of digital collaboration and performance
  • Marketing and sales leaders’ candid observations of what their teams are doing well – and how they need to do better
  • Four key recommendations for marketing and sales teams seeking significant performance gains

Jeff Gourdji

Partner

Paul Schrimpf

Partner

Christine Arbesman

Senior Engagement Manager

Claire Bennett

Senior Associate