Immersive technology, in the form of Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR), is transforming the way we experience and learn about the world around us. It enhances our reality by letting us interact virtually with people, objects, and places we may not have access to otherwise. It has also opened many opportunities for brands, allowing them to create experiences for customers and employees that are not constrained by the limits of the physical world. From demonstrating products to simulating environments, there are endless ways for brands to engage, entertain, and, most importantly, enhance the customer and employee experience through the use of immersive technology.
However, as with any new technology, for most companies the idea of using AR or VR poses more questions than it answers. What are the specific advantages of each type of immersive technology? How can they be incorporated into our business strategy? And if we have to prioritize among them, which technology is most worthy of our investment?
This report is a guide to the entire spectrum of immersive technologies, as well as to understanding which use cases might deliver the most value and impact for your company. It also offers a set of recommendations for how to best plan and successfully deploy the technology.
- Detailed use cases for each type of immersive technology (VR, AR, and MR)
- Videos and case studies showcasing leading brands’ successes in the space
- Recommendations for incorporating these technologies into your business strategy