What is digital marketing excellence?

In today’s digital world, unlocking growth has never been harder and the pressure on marketing and sales teams to demonstrate impact has never been greater. While it’s a given that brands are built online, the pace of change is accelerating as new technologies and sources of data reshape expectations. Customers, spanning B2C and B2B buyers, no longer hold you to industry standards. They’re not comparing you to your competition. They’re comparing you to their experiences with Amazon and Netflix.

Every company needs to shift its focus from simply digital to building a digital marketing and sales advantage. Especially for legacy companies, this shift can be daunting. However, with every obstacle a marketing and sales team faces, new opportunities follow. Winners in the race for advantage will have three things in common. They’ll know:

  • What digital marketing use cases matter most to their business
  • Where they need to improve, by use case
  • How they’re going to get better, by improvement area

Mat Zucker

"You can’t optimize your way to growth anymore. You need a digital marketing strategy that is deeper and richer. It has to be holistic and human."

Mat Zucker | Partner