Survey says...

We asked 500 digital marketing Leaders which
initiatives are their top priorities in the next 12
months. How do your priorities stack up?

Initiative

Use more data to create the customized
content that serves the customer journey

Invest in technology that enables real-time
delivery and personalization of data

Hire more creative skills to scale content
in new interactive formats

Integrate multiple software systems
content in new interactive formats

Use better techniques and technology
to measure the impact of digital marketing

Increase the production of marketing content

Restructure organization to follow a new
digital marketing goal or strategy

Invest in new digital marketing channels
such as loT, Beacons or AR/VR

Support the sales team with more
data or content

Top Priorities

51%
50%
48%
41%
39%
30%
18%
12%
11%

You said

Source: Altimeter Digital Marketing Survey, Q2 2019; Base N=500

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