Our Experts

Ted Moser

Ted Moser

Vision, Strategy and Operating Models

Ted Moser helps clients transform the way they grow in a digital era: digital marketing and sales excellence, digital offers and business model innovation, including the operating models that support ...show more

Ted Moser helps clients transform the way they grow in a digital era: digital marketing and sales excellence, digital offers and business model innovation, including the operating models that support new growth.

Ted works for leaders in B2B and B2C markets spanning technology/IT, industrial goods, health care, education, and financial services. His recent clients include Becton Dickinson, Cisco, Zebra, Google, Autodesk and Grainger.

Ted began consulting at Corporate Decisions, a growth strategy spin-off from Bain and Ted later led Mercer Management Consulting’s US West Coast practice. Ted serves on a World Bank board that promotes global financial services inclusion where has helped develop one of the world’s larger microfinance networks.

Ted earned his MBA in marketing and strategy from the Wharton Business School and a B.S in political science from Wheaton college. He is a co-author of Profit Patterns and Altimeter’s Key Elements of a Next-Gen Digital Marketing Strategy.

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Mason Adams

Mason Adams

Demand Generation

Mason is an experienced demand generation marketer. He works with clients around the globe to leverage data, predictive technology and engaging content in order to build customer trust and accelerate ...show more

Mason is an experienced demand generation marketer. He works with clients around the globe to leverage data, predictive technology and engaging content in order to build customer trust and accelerate growth.

He can quickly recognize client business needs and has a passion for developing integrated marketing and sales initiatives to create timely, personalized interactions across buyer touchpoints. He has a track record of success with clients including Symantec, AMD, Cylance, Memorial Hermann Health, OmniSci and SanDisk.

A thought leader on account-based demand generation, Mason believes an audience-first approach allows for truly unique solutions that not only successfully bind the marketing and sales teams but generate proven business results.

Mason is a graduate of The Edward R. Murrow College at Washington State University. Prior to Springbox, Mason honed his demand generation skills at the Kern Agency in Los Angeles and nFusion in Austin.

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Fred Geyer

Fred Geyer

B2B Digital Marketing

Fred helps B2B companies build leads, loyalty and customer value. Much of his work is at the growing intersection of selling and digital marketing in B2B markets. Fred has a track record of accele ...show more

Fred helps B2B companies build leads, loyalty and customer value. Much of his work is at the growing intersection of selling and digital marketing in B2B markets.

Fred has a track record of accelerating growth and boosting ROI in healthcare, financial services and durable goods. Recent clients include J&J Medical Devices, Medtronic, AXA Insurance, Travelers, Equitable Insurance, Electrolux and Avery Dennison.

His forte is applying data and digital tools in categories that have not fully harnessed the demand generating and loyalty building potential of customer-driven digital transformation. Fred’s perspectives have appeared in the Harvard Business Review, Marketing Profs and Pharma Marketing.

Fred graduated from Harvard College and Columbia Business School and holds a certificate in applying AI to business strategy from MIT. He built his expertise as a marketing leader at Kraft Foods and Electrolux and as General Manager of Crayola Europe and Canada.

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Mat Zucker

Mat Zucker

Content & Communications Strategy

Mat is passionate about helping companies connect and engage with their customers through precise targeting, motivating content and effective channel choices. A wide range of companies such as Met ...show more

Mat is passionate about helping companies connect and engage with their customers through precise targeting, motivating content and effective channel choices.

A wide range of companies such as MetLife, GE Healthcare, Cushman & Wakefield, Johnson & Johnson, American Express and Cisco Systems rely on Mat to tackle their most challenging communication and media challenges. A pioneer in digital and marketing for 25 years, Mat’s creative leadership is recognized as a juror for the Caples, Cannes Lions and Effie Awards.

Mat is particularly involved in thinking through how digital content and experiences can enable the shift from communications to engagement required in a digital age. Mat writes regularly for Forbes.com and the Content Management Institute. He is a co-author of Altimeter’s Key Elements of Building a Unified Content Strategy.

A graduate of Cornell University, Mat began his career as a copywriter and has held executive leadership positions at R/GA, Razorfish and Ogilvy One New York. In Mat’s most recent Podcast he is interviewed by Randy Flip of Uberflow on the topic of making better use of owned assets to leverage the brand.

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Darrell Ross

Darrell Ross

Data Strategy and Platforms

Darrell specializes in helping growth leaders envision, develop and launch new digital capabilities, services and products. He is often a translator, turning market opportunities into actionable data ...show more

Darrell specializes in helping growth leaders envision, develop and launch new digital capabilities, services and products. He is often a translator, turning market opportunities into actionable data and technology roadmaps. From there, he orchestrates pilots, agile delivery approaches, platforms, data, analytics and new operating models to build scalable and sustainable solutions.

Darrell has advised B2C and B2B companies, including Nike, Coke, Caterpillar, T-Mobile and Disney, on how to design, build and launch exceptional digital experiences and new business models. With a technical and analytics background that spans eCommerce, digital marketing, UX design, personalization and custom application development, Darrell brings a pragmatic perspective on how turn strategy into action.

Before joining Prophet, Darrell served as a Managing Director for Accenture Interactive, Darrell also served in leadership roles at EY, Digitas, and several startups focused on analytics and SW development. Darrell holds a BBA in Decision Sciences from Georgia State University.

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John Ellett

John Ellett

Organization Transformation

John Ellett has a passion for helping marketing change agents modernize their marketing organizations and develop transformative programs that unlock uncommon growth. He has been a trusted partner ...show more

John Ellett has a passion for helping marketing change agents modernize their marketing organizations and develop transformative programs that unlock uncommon growth.

He has been a trusted partner with executives at companies like Caesars Entertainment, Comerica Bank, Hershey’s, Microsoft, Samsung and Toshiba who value his expertise in connecting brand building, demand generation and digital technology with the human dynamics of marketing transformation.

He is also author of The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents, a contributor to Forbes CMO Network and host of the Valiente Awards that recognize courageous marketing leaders annually at SXSW.

John earned his BS and MBA from Indiana University Kelley School of Business. He honed his marketing skills as advertising leader for IBM’s personal computer launches and as leader of Dell’s North American marketing team during their explosive growth in the early 90s.

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Jorge Aguilar

Jorge Aguilar

Brand and Experience Development

Jorge enables clients to transform and grow their brands and businesses. He has been instrumental in helping brands become a platform for action in the technology, media and entertainment, hospitalit ...show more

Jorge enables clients to transform and grow their brands and businesses. He has been instrumental in helping brands become a platform for action in the technology, media and entertainment, hospitality, energy, consumer packaged goods, financial services and healthcare sectors.

His work with the executive teams of Samsung, Marriott, Google and Intuit has focused on addressing their brand challenges in a modern, digital world. Most recently, he led the repositioning of Sony to support a more entertainment- and media-centric business model.

Jorge is a sought-after commentator on branding and business. He has authored articles on the topics of innovation, brand and marketing strategy for Forbes, Fortune, the Washington Post and the American Marketing Association.

Jorge holds a BS from the Instituto Tecnológico Autónomo de México and received his MBA from the Tuck School of Business at Dartmouth. Prior to joining Prophet, Jorge served as Executive director of strategy at Landor and as a growth leader at DuPont and PepsiCo.

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