Prophet helps companies
grow better.

We’re a strategic consultancy that builds relevant brands and customer experiences, sparks digital transformation and creates strategies that accelerate growth.

Sustainable solutions for brand loyalty programs.

Cathay Pacific Airlines turned to Prophet to develop a loyalty program that aligns better with the company’s customer-oriented nature.

The first consumer-based Brand Relevance Index.

Relevance is the single greatest determining factor for a brand’s long-term success. See the Top 50 relentlessly relevant brands.

We can help 36 nonprofits grow better.

At Prophet for Nonprofit Day, our employees stepped away from their work to help nonprofits solve challenges facing their organizations.

Prophet has offices around the globe.

Find the Prophet location nearest you and learn how Prophet is helping brands worldwide grow better.

Brands must ignite digital transformation.

Electrolux partnered with Prophet to develop an integrated and engaging shopper experience.

WHAT WE DO

Build
Relevant Brands
& Experiences

Build
Relevant Brands
& Experiences

When your brand promise and the experience you deliver are customer centered and inextricably linked, you’ll achieve increased demand, greater share of wallet and loyalty.

Ignite
Digital
Transformation

Ignite
Digital
Transformation

Prophet’s world-class consulting capabilities combined with Altimeter’s research-based frameworks helps clients understand and respond to digital disruption.

Accelerate
Growth

Accelerate
Growth

Prophet’s distinctive blend of insight and creativity, coupled with a focus on how to win allows us to quickly develop impactful and disruptive strategies that unlock growth.

PROPHET THINKING

Case Study: T-Mobile

Helping a challenger brand redefine wireless

Helping a challenger brand redefine wireless

T-Mobile wanted to clearly differentiate itself from its wireless competitors and from tried and tired industry practices. Company executives turned to Prophet for a radical new approach to address customer frustration and challenge industry norms.

Research

Altimeter

Review the best-in-class research on critical digital and technology topics by Altimeter analysts.

Altimeter

Altimeter's research helps clients understand and act on digital as a transformative force in their businesses.

Aaker on Brands

Branding a New Offering: The Brand Relationship Spectrum

By David Aaker

Branding a New Offering: The Brand Relationship Spectrum

Learn more about how to use the brand relationship spectrum to make smart decisions when branding new offerings & fit them into the existing brand portfolio.

The Inspiratory

The Top Brands Compete for Relevance, Not Attention

By Brian Solis

The Top Brands Compete for Relevance, Not Attention

Craft a Brand Experience That Matters to the Customer