Prophet helps companies
grow better.

We’re a strategic consultancy that builds relevant brands and customer experiences, sparks digital transformation and creates strategies that accelerate growth.

Prophet has offices around the globe.

Find the Prophet location nearest you and learn how Prophet is helping brands worldwide grow better.

The first consumer-based Brand Relevance Index.

Relevance is the single greatest determining factor for a brand’s long-term success. See the Top 50 relentlessly relevant brands.

Introducing
Prophet Thinking

A collection of all content from Prophet, Altimeter and David Aaker. Here you’ll find our latest thinking on brand experience, digital transformation and business growth.

The 2016 State of Digital Transformation

Read Brian Solis’ The State of Digital Transformation report for the latest facts, figures, challenges and best practices of companies undergoing digital transformation.

WHAT WE DO

Build
Relevant Brands
& Experiences

Build
Relevant Brands
& Experiences

When your brand promise and the experience you deliver are customer centered and inextricably linked, you’ll achieve increased demand, greater share of wallet and loyalty.

Ignite
Digital
Transformation

Ignite
Digital
Transformation

Prophet’s world-class consulting capabilities combined with Altimeter’s research-based frameworks helps clients understand and respond to digital disruption.

Accelerate
Growth

Accelerate
Growth

Prophet’s distinctive blend of insight and creativity, coupled with a focus on how to win allows us to quickly develop impactful and disruptive strategies that unlock growth.

PROPHET THINKING

Case Study: T-Mobile

Helping a challenger brand redefine wireless

Helping a challenger brand redefine wireless

T-Mobile wanted to clearly differentiate itself from its wireless competitors and from tried and tired industry practices. Company executives turned to Prophet for a radical new approach to address customer frustration and challenge industry norms.

Research

Altimeter

Review the best-in-class research on critical digital and technology topics by Altimeter analysts.

Altimeter

Altimeter's research helps clients understand and act on digital as a transformative force in their businesses.

Aaker on Brands

Branding a New Offering: The Brand Relationship Spectrum

By David Aaker

Branding a New Offering: The Brand Relationship Spectrum

Learn more about how to use the brand relationship spectrum to make smart decisions when branding new offerings & fit them into the existing brand portfolio.

The Inspiratory

The Top Brands Compete for Relevance, Not Attention

By Brian Solis

The Top Brands Compete for Relevance, Not Attention

Craft a Brand Experience That Matters to the Customer