The Challenge

Timberland’s R&D team recognized that from a new product development perspective, they were becoming fast followers. As a result, they wanted to create new products collaboratively and organically across three opportunity areas:

  • Redesign of the yellow boot
  • Creation of a new casual shoe
  • Development of a new category of shoe for outdoor athletes

Our Solution

We designed and led a week-long intensive product development “boot camp.” Sixty participants represented cross-functional internal stakeholders and key supply chain partners from around the world.

Professors at Play (external content experts like an Automotive Executive and Social Psychologist) were brought in to educate, inspire and infuse outside perspectives into the process.

Results

The program resulted in several breakthrough ideas for the company's footwear division that will guide product development for several years to come.

“I’ve been in this industry for 20 years, and I can’t remember a week that was more productive in terms of product development or building relationships.” - Doug Clark, VP of Footwear Product Management, Timberland.

This approach was featured in Fast Company: www.fastcompany.com/magazine/51/offsite.html. Learn how Prophet has helped other companies develop new products, services and business models by checking out our case studies.

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