The Challenge

Trustmark Insurance needed to address the challenges of a mature company within a rapidly changing industry.

Our Solution

Through experiential learning programs, we brought executives face-to-face with other brand leaders and laggards, compelling them to evaluate Trustmark’s place on that continuum. As an ongoing partner, we helped the company’s senior team take strategic steps at all levels of the organization to change the culture and drive growth.


Developing a sustainable innovation system internally, leaders are now involved in understanding the culture intimately while working collaboratively throughout the organization. While continuing to empower a cultural rebirth, company leaders have also created an actionable process for creating new business opportunities that have yielded measurable results, including the restoration of Trustmark’s “A” rating.

For more information on Trustmark’s transformation, read the feature in BusinessWeek.

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