Recent Reports

Prophet Brand Relevance Index® 2018

Study: Healthcare’s Transformation to Consumer Centricity

Building a Relentlessly Relevant Brand: A New Approach

Report: Becoming Purposeful

Aaker on Brands

Be an Active Partner in Your Audiences’ Passion: Lessons from Huggies

Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index®

Creating Signature Stories

Brand Equity vs. Brand Value: What’s the Difference?


The 2018 State of Digital Content

Altimeter Roundtable: What’s Happening with Our Analysts

Employee Adoption of Collaboration Tools in 2018

Five Attributes of Artificial Intelligence Leaders

Published Works

Creating Signature Stories

Making the Healthcare Shift: The Transformation to Consumer-Centricity

X: The Experience When Business Meets Design

The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders