NEW YORK – March 25, 2019 – Prophet, a leading global consulting firm that helps clients unlock uncommon growth, today announced that Brenda Natoli has joined the firm as a Partner in the NYC location’s growing leadership team in Verbal Branding.

An innovative writer and brand language specialist with more than 20 years of experience, Brenda was most recently Head of Voice at The New York Times, where she provided creative oversight and editorial direction for the company’s brand and marketing communications. She was responsible for establishing the brand’s inaugural voice, messaging and naming strategies, and wrote the first New York Times brand book. She also guided internal communications for three Truth campaigns and produced more than 150,000 multimedia assets supporting newsroom marketing campaigns and customer outreach.

Brenda has previously worked with leading brands to build strategy and verbal identity programs, cultural toolkits, service models, content strategy and marketing communications. She has worked across a variety of industries and sectors and partnered with clients including EILEEN FISHER, Citibank, KPMG, Microsoft, Diageo, Unilever, United Airlines, Black Girls Code, Cooper-Hewitt, Smithsonian Design Museum, The Lowline, and the Environmental Defense Fund, among others.

“We’re thrilled to welcome Brenda to the team,” said Darcy Munoz, Associate Partner and leader of Prophet’s Verbal Branding and Naming practice. “Not only is she an experienced strategist and storyteller, but she also has a keen instinct for deploying the power of words to create impactful interactions with key audiences.”

Brenda’s addition comes at a period of exponential growth for Prophet as the company adds new capabilities to help clients build transformative customer experiences, with verbal branding playing a critical role in solving for complex customer challenges and stakeholder ecosystems.

“Brenda’s breadth of experience across industries has given her a unique understanding of our clients’ businesses and the specific audiences they serve,” said Chiaki Nishino, Senior Partner, N.A. Regional Lead at Prophet. “Working at the intersection of strategy and expression, she’ll help the clients we work with create the meaningful conversations and lasting relationships that ultimately drive their business objectives.”

“This is an exciting time as brands are discovering new ways to focus on voice, messaging and naming to build brands and strengthen cultures,” said Brenda. “Prophet’s clients include some of the biggest and most exciting brands in the world, and I look forward to helping them find and share their voices.”

Brenda earned her BFA in Printmaking and Design History at the University of Michigan. She has previously held roles in innovation at IDEO, and creative and verbal strategy at Design Within Reach, Openbox, Raison Pure NYC and Interbrand. A prolific writer and editor, her work has appeared in The New York Times, Makeshift Magazine, Cooper-Hewitt, Smithsonian Design Museum, Chronicle Books, and more.

About Prophet

Prophet is a consultancy that helps clients find uncommon growth through marketing, brand, experience, innovation and organization & culture capabilities. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach.

We have partnered with some of the world’s most successful companies, including Electrolux, T-Mobile, UBS, Gatorade and GE. With twelve global offices and more than 450 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges.