NEW YORK – Prophet announced today that Chia Chen has joined the global consultancy as a partner in its New York office. Chia will be a part of Prophet’s digital team, leading Prophet’s digital transformation projects with clients.

Before Prophet, Chia was Vice President of Digital Strategy Consulting and Vice President of Experience Strategy at Cognizant – where he focused on building up the consultancy’s experience-led transformation offerings. He also spent over 10 years at Digitas – tackling strategic growth issues and developing digital capabilities with clients. His experience-centered approach has been sharpened and shaped through work with companies like American Express, AT&T, Kaiser Permanente, Samsung, Taco Bell and TIAA.

“I am excited to have the opportunity to apply Prophet’s amazing capabilities to help companies transform to have persistent and uncommon impact” said Chia. “Entire industries are facing significant transformation journeys and Prophet is well-equipped to help leaders accelerate these efforts.”

Bringing over 20 years of experience, Chia is an expert at developing and launching digital products and services that help companies excel in competitive markets. As a practice leader and partner, Chia will help Prophet clients reinvigorate brands and accelerate growth through a digital-first approach.

“We are thrilled to have Chia join our team of digital strategists at Prophet,” said Chan Suh, Chief Digital Officer at Prophet. “His expertise in digitally-powered customer experience, transformation strategy, product development, and marketing will bring critical value to our clients – especially as we continue to help our clients achieve uncommon growth impact”

About Prophet

Prophet is a consultancy that helps clients unlock uncommon growth by developing new business models, reimagining brands and experiences, driving demand and customer engagement and empowering people to transform their organizations. The largest privately-owned firm of its kind, Prophet brings a unique blend of creative and strategy to identify paths to purposeful, transformative and sustainable growth.

Based in San Francisco, with 14 global offices and more than 500 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including AXA, CVS Health, The Home Depot, Samsung, T-Mobile, and UBS, partnering with them from ideation to in-market execution.