Layla Keramat Joins Prophet as Partner to Expand Experience & Innovation Capabilities in EMEA
October 1, 2021
BERLIN – Prophet, a global growth and business transformation consultancy hires Layla Keramat as a partner in its Berlin office. The design expert will be responsible for helping to drive the expansion of the firm’s Experience and Innovation practice in EMEA.
Prior to Prophet, Layla held executive creative director roles at frog and Interbrand– defining and designing innovative digital solutions with her teams – as well as Sony and Deutsche Telekom, serving a client-side role.
“We are thrilled to welcome Layla to Prophet and have her exceptional capabilities and stimulating thinking drive the development and growth of our Experience and Innovation practice in the region,” commented Tobias Bärschneider, EMEA Regional Lead & Partner. “Prophet is going through a period of exceptional growth in these disruptive times and this particular area of our business is seeing high demand as clients look to sustain competitive advantage through innovative business solutions. Layla’s human-centered approach will undoubtedly help our clients drive truly transformative growth.”
With more than 25 years of experience working both client and consultancy side in Germany and the U.S., Layla’s subject matter expertise and multidisciplinary work in product and service design has delivered breakthrough solutions for brands such as BMW, IKEA, Samsung and Siemens.
“I’m excited to join Prophet as this period of unprecedented demand to accelerate the pace of digital transformation continues. Businesses have an amazing opportunity to shape their future rather than react to it and I’m looking forward to helping clients explore the capabilities needed, identifying the best experience design solutions and bringing them to market,” said Layla.
Layla is a jury member of ADCE and formerly the UX Awards, as well as an adjunct professor at the School of Visual Arts in New York. She can also be found regularly speaking at universities and industry events.