Global consultancy expands capabilities and footprint in Germany

BERLIN/ MUNICH – NOVEMBER 16, 2021 – Prophet, the global growth and transformation consultancy headquartered in San Francisco, is further expanding its business in Europe, and particularly its footprint in Germany, with the acquisition of KEYLENS, a Munich and Hamburg based management consultancy owned by Dr. Jörg Meurer and Dr. Stephan Schusser.

With the acquisition, Prophet aims to better help its German-speaking clients across all sectors by expanding capabilities in human-centred transformation and digital end-to-end solutions.

“The KEYLENS team is completely aligned in our customer-centric approach to transformation and joining forces will deepen our ever-growing multidisciplinary and multicultural firm,” said Michael Dunn, Chairman and CEO of Prophet. “It’s thrilling to welcome new talent and bring fresh perspectives to fuel creativity and innovation. We are very much looking forward to working with our highly skilled colleagues in Munich and Hamburg and accomplishing great things together.” Dunn has been instrumental in shaping the expansion of Prophet’s global presence and high growth in recent years, the firm now counts 14 offices worldwide.

“In this digital age, it is not enough to just develop digital strategies. The line between strategy consulting and execution has become fluid. As part of Prophet, we will be able to broaden our value proposition and go further in the creation and deployment of digital business models, products and services for our clients,” said Dr. Stephan Schusser, KEYLENS’ Co-Owner.

Voted among the 40 best German consultancies in the field of strategy development by the German business magazine ‘brand eins’ for the third time in a row this year, KEYLENS has an excellent reputation and track record of serving reputable organizations in the DACH region and deep expertise in the construction, fashion, lifestyle, luxury, retail and travel industries.

“We will remain true to our KEYLENS DNA,” said Dr. Jörg Meurer, KEYLENS‘ Co-Owner. “Our team will continue its unwavering commitment to servicing our clients in the German market for whom we can now bolster our digital expertise by offering comprehensive brand, design and data science competencies as well as a more international presence, with significant reinforcement from our Berlin-based Prophet colleagues.”

The KEYLENS brand will come under the Prophet umbrella of companies and see Dr. Jörg Meurer and Dr. Stephan Schusser assume Partner roles on Prophet’s EMEA leadership team, with special focus on the German market.

“As our clients reimagine their businesses in order to transform and achieve new growth, the addition of KEYLENS with their particular expertise in strategy consulting, analytics and transformation will increase our ability to be true end-to-end impact partners,” said Tobias Bärschneider, Senior Partner at Prophet and EMEA Regional Lead. “I’m excited to see our two firms join forces. KEYLENS’ in depth knowledge of the German market coupled with the global reputation and reach of Prophet will open a new growth chapter for Prophet in Europe”

Joining forces to help businesses drive uncommon growth in Germany, Dr. Jörg Meurer, Dr. Stephan Schusser and Tobias Bärschneider provide further valuable insights on Prophet’s acquisition of KEYLENS in this interview and look to what’s coming next.


KEYLENS is a strategy consultancy. Founded in 2000, we work for German and international medium-sized companies, SMEs and hidden champions. With expertise in positioning, growth, transformation, digitalization and efficiency, we start with the big picture and support our clients all the way on their journey.

Our passion for people, communication and change is as great as our passion for analytics, ideas and concepts. It is this duality that defines us at our core. For us, this is the definition of modern, “end to end” strategy consulting.

Press Contact

Daniela Maczassek

Tel: +49 89 2131930

KEYLENS Management Consultants

Redwitzstr. 4

81925 Munich


About Prophet

Prophet is a consultancy that helps clients unlock uncommon growth by developing new business models, reimagining brands and experiences, driving demand and customer engagement and empowering people to transform their organisations. The largest privately-owned firm of its kind, Prophet brings a unique blend of creative and strategy to identify paths to purposeful, transformative and sustainable growth.

With 14 global offices and more than 500 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including Formula E, Samsung, Electrolux, Polestar and UBS, partnering with them from ideation to in-market execution.