PRESS RELEASE

Prophet Continues Growth in MEA with New Dubai Office

May 23, 2022

DUBAI – Prophet, a leading growth and transformation consultancy, has announced the opening of its Dubai office to serve the growth market in the GCC. The Dubai office will be Prophet’s Middle East hub for its customer-centric transformation capabilities and client support in the region.  

Leading the office in Dubai will be Rawan Darwish, former managing director at Brash, who joins as an associate partner bringing a deep understanding of the region and a track record of success working with prominent organizations across the MEA region.  

“Rawan’s extensive experience will be instrumental as we position Prophet as the leading business transformation partner in the region,” said Tobias Bärschneider, senior partner and EMEA regional lead at Prophet. “From brand strategy to corporate strategy, experience design to visual design, purpose to product, our team of strategic and creative experts bring the insight and expertise needed to enable transformative business opportunities.”  

“I’m thrilled to join Prophet at this time to help enable the firm’s ambitions to accelerate growth across the Middle East region and have the opportunity to grow the team here, bringing added value and strategic support to our clients,” said Darwish. “Prophet’s comprehensive set of capabilities that include our ability to deliver deep-rooted strategy, creative thinking and activation makes us a true end-to-end partner.” 

“The region has seen itself prioritizing transformation agendas over the past several years and we’ve been guiding clients through this challenging environment in order to future-proof their businesses,” continued Bärschneider. “The Middle East is where some of the most exciting transformations are poised to happen and our strategic expansion in Dubai will not only better service our ever-growing client base but also cater to the increasing demand for our services and solutions. We are excited to help other businesses in the Middle East unlock uncommon growth and achieve their ambitions in this dynamic market.” 

Prophet has been advising a widening portfolio of top regional and international companies such as Saudi Aramco, Qatar Media City, First Abu Dhabi Bank and Kitopi.

About Prophet

Prophet is a consultancy that helps clients unlock uncommon growth by developing new business models, reimagining brands and experiences, driving demand and customer engagement and empowering people to transform their organizations. The largest privately-owned firm of its kind, Prophet brings a unique blend of creative and strategy to identify paths to purposeful, transformative and sustainable growth. With 15 global offices and more than 500 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including AXA, Formula E, Samsung and Saudi Aramco, partnering with them from ideation to in-market execution.  Prophet.com
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