Prophet Develops Iconic Digital Gallery For UBS
LONDON, DECEMBER 11, 2018 – Global brand and digital-led consultancy Prophet today announced the unveiling of a digital portrait gallery for UBS, the world’s largest wealth management firm. Showcased in the banking lobby at their headquarters on Bahnhofstrasse in Zurich, it forms part of a monumental 3- year-long renovation project to transform the listed 100 year-old building complex into a contemporary, distinguished and sustainable space for the public and employees alike.
With the ambition to share the UBS story more widely with the public, along with the physical space, Prophet worked to create and implement a digital gallery to work as one focal point in the ground floor lobby area, depicting past leaders of the bank.
“We’ve worked with UBS for quite some time, but partnering with the UBS history team to go back through the archives to build this holistic story of pioneering leadership, progression and continuity for the future has been fascinating,” said Tosson El Noshokaty, Partner & Regional Lead, EMEA at Prophet. “We wanted to challenge the typical perceptions of galleries and move away from the photographs and oil paintings to something highly dynamic and digital. We worked with continuous single-line animated drawings by illustrator Christophe Louis Quibe to capture moments, movements and individual UBS Chairmen and CEOs in an elegant and minimalistic way.”
“The end result is beautiful to say the least,” said Johan Jervoe, Group CMO at UBS. “Prophet have done an excellent job in bringing this piece to life on what is currently the biggest LED screen in Switzerland. Depicting our leaders who have been the driving force of our business over the past 156 years, the gallery shares this in an engaging and fresh way.”
Prophet is a consultancy that helps clients find uncommon growth through marketing, brand, experience, innovation and organization & culture capabilities. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach.
We have partnered with some of the world’s most successful companies, including Electrolux, T-Mobile, UBS, Formula-E and GE. With twelve global offices and more than 350 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges. Prophet.com
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