LONDON, DECEMBER 11, 2018 – Global growth transformation consultancy Prophet today announced the unveiling of a digital portrait gallery for UBS, the world’s largest wealth management firm. Showcased in the banking lobby at their headquarters on Bahnhofstrasse in Zurich, it forms part of a monumental 3- year-long renovation project to transform the listed 100 year-old building complex into a contemporary, distinguished and sustainable space for the public and employees alike.

With the ambition to share the UBS story more widely with the public, along with the physical space, Prophet worked to create and implement a digital gallery to work as one focal point in the ground floor lobby area, depicting past leaders of the bank.

“We’ve worked with UBS for quite some time, but partnering with the UBS history team to go back through the archives to build this holistic story of pioneering leadership, progression and continuity for the future has been fascinating,” said Tosson El Noshokaty, Partner & Regional Lead, EMEA at Prophet. “We wanted to challenge the typical perceptions of galleries and move away from the photographs and oil paintings to something highly dynamic and digital. We worked with continuous single-line animated drawings by illustrator Christophe Louis Quibe to capture moments, movements and individual UBS Chairmen and CEOs in an elegant and minimalistic way.”

“The end result is beautiful to say the least,” said Johan Jervoe, Group CMO at UBS. “Prophet have done an excellent job in bringing this piece to life on what is currently the biggest LED screen in Switzerland. Depicting our leaders who have been the driving force of our business over the past 156 years, the gallery shares this in an engaging and fresh way.”

About Prophet

Prophet is a consultancy that helps clients unlock uncommon growth by developing new business models, reimagining brands and experiences, driving demand and customer engagement and empowering people to transform their organisations. The largest privately-owned firm of its kind, Prophet brings a unique blend of creative and strategy to identify paths to purposeful, transformative and sustainable growth.

With 14 global offices and more than 500 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including Formula E, Samsung, Electrolux, Polestar and UBS, partnering with them from ideation to in-market execution.