LONDON, MARCH 14, 2018 – Global brand and marketing consultancy Prophet (www.prophet.com) today announced the completion of a brand evolution effort for Hikma (www.hikma.com), the multinational generic pharmaceutical company.
Following years of tremendous growth, Hikma engaged Prophet to develop a unified global enterprise brand including the development of a compelling brand story and a modern visual identity. The new brand now stands to better tell the company’s success story of improving the lives of hundreds of millions of people around the world, and supports a new chapter in the company’s 40-year history.
“The business scale was far greater than the scale of the brand, and there was a lot of complexity with multiple corporate brands around the world” said Gabriela Henault, Associate Partner at Prophet. “The answer was to consolidate all corporate brands under one, global master brand in order to build internal unity, consistency and drive impact. The new brand story is also working to energise employees, addressing the new reality of the industry whilst acknowledging Hikma’s history and values.”
Prophet also created a more relevant and digitally-enabled visual identity. “Hikma needed a brand to match its ambitions,” said Clive Rohald, Executive Creative Director at Prophet. “Incorporating a clear visual system, refreshed colour palette and accessible modern typeface, the new logo further reflects Hikma’s commitment, determination and confidence. A unifying message that signals this is one organisation, one Hikma, and stands out in the competitive market.”
“Our company was founded on the simple idea that when quality medicine is put within reach it transforms people’s lives. For the past 40 years, our purpose has stayed true to this idea: to make world-class products accessible to the people who need them. The Prophet team have really help position us to tell this great story with more impact in all our markets, and the role we play in improving health every day in so many places around the world,” said Brooke Clarke, Global Head of Corporate Affairs at Hikma.
Hikma helps put better health, within reach, every day for millions of people around the world in more than 50 countries. For 40 years, we’ve been creating high-quality medicines and making them accessible to the people who need them. We’re a global company with a local presence across the United States (US), the Middle East and North Africa (MENA) and Europe, and we use our unique insight and expertise to transform cutting-edge science into innovative solutions that transform people’s lives. We’re committed to our customers, and the people they care for, and by thinking creatively and acting practically, we provide them with a broad range of branded and non-branded generic medicines. Together, our 8,500 colleagues are helping to shape a healthier world that enriches all our communities. We are a leading licensing partner in the MENA region, and through our venture capital arm, are helping bring innovative health technologies to people around the world. Hikma.com