Prophet Appoints El Noshokaty and Baerschneider to Top Roles
LONDON, April 16, 2018 – Global brand and marketing consultancy Prophet (https://www.prophet.com) today announced the appointments of Tosson El Noshokaty and Tobias Baerschneider to Regional Heads of EMEA. Tasked with driving business growth and leading an expanding EMEA team of more than 100, the pair will report into Prophet’s Global Executive Committee.
Commenting on the appointments, Rune Gustafson from the Executive Committee said: “2017 was another successful year of double digit revenue growth for Prophet in EMEA and the appointment of Tosson and Tobi to regional heads of the business is an indication of the contributions they’ve made to that success. The new corporate structure, which sees us moving to a regional operation with dual heads based in London and Berlin, is indicative of our intent to have the agility at the EMEA-level to drive and maintain that success in an ever-changing marketplace, as well as the ability for nimble decision-making on a local basis.”
Baerschneider, who has been with the firm since 2007 and will be based in Berlin stated: “It’s an exciting time to be at Prophet and I’m looking forward to realising our growth ambitions and bolstering our operational efficiency in EMEA as we look to further expand our capabilities and set new standards of excellence for our clients.”
El Noshokaty, who sits in the London office, joined the business in 2011 after co-founding Noshokaty, Doring & Thun (NDT), a Berlin-based management consultancy. He commented: “Too many consultancies lack the human, brand and technological resources to deploy against the new and increasingly complex problems our clients face. At Prophet, we’ve got the right mix of insight, strategy and creative thinking and I’m delighted to be supported by such an astute team that is capable of delivering this next chapter of our story.”
Prophet is a consultancy that helps clients find better ways to grow by focusing on three important areas: creating relevant brand and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force in their business. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach. We have partnered with some of the world’s most successful companies, including Electrolux, T-Mobile, UBS, Formula-E and GE. With ten global offices and more than 350 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges. Prophet.com
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