PRESS RELEASE

Prophet Expands Creative Offerings With New Hires

May 14, 2021

NEW YORK, (GLOBE NEWSWIRE) — Prophet, a global consultancy announced the expansion of its brand activation expertise through the hiring of Greg Erdelyi, Sarah Tosques, and Damien Peraino to enhance the firm’s creative capabilities.

The new group brings a diverse set of experienced, high-caliber, transmedia creative expertise to Prophet to develop brand and marketing ideas for clients. They will work as a cross-platform, multi-disciplinary team to develop innovative programs that can be quickly executed.

“We believe there is significant demand from clients for bold ideas, executed with speed in market,” said Marisa Mulvihill, partner and global head of Prophet’s brand and activation practice.

Greg Erdelyi joins Prophet as a partner and executive creative director. He brings with him more than 20 years of experience and has worked with brands such as Johnson & Johnson, Oscar Health and Land Rover. Prior to his role at Prophet, Erdelyi held several leadership positions at agencies including J. Walter Thompson, Young & Rubicam and McCann and most recently led agency sales at the marketing-tech platform, VidMob.

Sarah Tosques, Prophet’s new associate creative director, brings both strategy and storytelling capabilities. With a fine arts background, she joins Prophet from Beekman Social and has worked at Untitled and TBWA/Chiat/Day. Her brand experience includes Spotify Premium, Oscar Health, TD Bank, PepsiCo, Accenture and Estee Lauder.

Damien Peraino joins as Prophet’s first executive producer. A seasoned integrated production leader, his award-winning work includes digital, TV and experiential. He has held similar roles at Dentsu McGarryBowen, IBM’s Resource/Ammirati and Ogilvy, working on such brands as General Motors, Kraft, Clorox, Marriott, Hershey’s and BlueCross BlueShield.

This new team enables Prophet to deliver even better:

  • Activation concepts that deliver bold ideas to bring brand and marketing strategies to market
  • Brand-building campaigns that shift perceptions through awareness activities
  • Brand moments and experiences that build notoriety and reinforce a client’s brand strategy
  • Content programs and thought leadership that activates a new brand, builds authority and generates demand

“We know our clients are especially hungry for big ideas now,” said Mat Zucker, senior partner and co-lead of Prophet’s marketing and sales practice. “Along with our existing design and verbal capabilities, including Prophet’s digital marketing agency, Springbox, this new group is built to be a new resource for concepting, collaboration—and magic. We plan to grow this team to keep up with demand.”

About Prophet

Prophet is a consultancy that helps clients unlock uncommon growth by developing new business models, reimagining brands and experiences, driving demand and customer engagement and empowering people to transform their organizations. The largest privately-owned firm of its kind, Prophet brings a unique blend of creative and strategy to identify paths to purposeful, transformative and sustainable growth. Based in San Francisco, with 12 global offices and more than 500 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including AXA, CVS Health, The Home Depot, Samsung, T-Mobile, and UBS, partnering with them from ideation to in-market execution.  Prophet.com
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