NEW YORK — Prophet, a leading strategy consulting firm, announced today that David Novak has joined the firm as a senior partner to add strong capabilities and support to Prophet’s focus on driving digital transformation of marketing & sales.  He will work out of Prophet’s New York office.

David’s 25 years of business consulting and marketing experience have made him an expert in leading teams that modernize marketing capabilities, deliver more real-time personalized interactions and improve overall marketing effectiveness.

“We are thrilled to welcome David to Prophet, especially as the changes brought on by the current pandemic have escalated the urgency for digital transformation as our clients drive toward effective marketing and sales,” explained Chiaki Nishino, President, and Head of North America at Prophet.  “As a leader in marketing consulting, David will enhance our ability to deliver high level returns for our clients – even as they face disruption.”

David advises clients on customer data strategy, content and campaign management and improving cross-channel customer experience through marketing automation and optimization of data/segmentation. He has developed a keen focus on performance marketing outcomes – helping clients build best in class data-centered capabilities while delivering cost effective results.

“We look forward to David joining our team of transformational growth leaders,” said Chan Suh, Chief Digital Officer at Prophet. “His expertise in helping Fortune 100 clients with marketing for the digital age will be an important addition to our team. We look forward to adding David’s leadership to the firm.”

David spent the last 10 years at IBM iX leading a North American team to deliver customer engagement strategy and implementation to Fortune 100 clients via digital marketing, personalization, artificial intelligence, eCommerce/web, mobile/AR and social. Prior to this role, he led a US team focused on consumer and enterprise mobile transformation for the retail, consumer packaged goods, life sciences, and travel industries. Earlier in his career, he was a solo practitioner serving clients on issues across digital marketing, social, and strategy and prior to that, was VP Marketing for Pace Plc, the world’s largest digital home gateway provider for pay television services.

“David is a strong addition to our senior leadership team – bringing a wealth of experience in helping clients drive growth-anchored, multi-year marketing transformation programs that increase enterprise value,” said Michael Dunn, Chairman and CEO at Prophet.

Throughout his career David has worked with leading brands including; United Airlines, Staples, Kohl’s, PepsiCo, Apple, Sephora, Mattel, Kraft.

“Prophet is a legendary brand marketing firm rooted in its understanding of the core values that represent a company and its relationship to customers. They have literally written the books,” David said. “Now more than ever in a digital world, clients will need to instrument their brand interactions with the ability to scale and increase their level of personalization. Those same core brand values exist but we can now help clients improve the speed, consistency, and level of connection to the brand across all touchpoints seamlessly.”

About Prophet

Prophet is a consultancy that helps clients find uncommon growth through marketing, brand, experience, innovation and organization & culture capabilities. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach.

We have partnered with some of the world’s most successful companies, including Electrolux, T-Mobile, UBS, Gatorade and GE. With twelve global offices and more than 450 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges. Prophet.com