NEW YORK, NY– Prophet, a global consultancy, hired Tony Fross as a partner in its New York office, where he plays a key role in driving the continued growth of Prophet’s digital transformation practice.

Before joining Prophet, Tony led Capgemini Consulting’s digital strategy practice, and he has also worked at Pfizer, THINK New Ideas and Scient. “Prophet’s focus on helping clients grow means that our work is about forging new business models and new ways of working, as well as new products and services,” he says.

“Companies want to unlock the promise of digital to become evolved enterprises.  We help them do that by focusing on developing transformational marketing strategies, creating seamless customer experiences and building smarter, more agile organizations.”

Inspired by his passion for theater and film, he approaches business challenges with creativity. And he’s adept at seeing every aspect of the digital landscape from the customer’s perspective, whether it’s someone shopping for a doll, a Rolls-Royce or a tasty burger.

Chan Suh, Prophet’s Chief Digital Officer said, “I am excited to have Tony on our team, advancing Prophet’s capability to help companies’ further their digital transformation efforts and reimagine their digital operating model to become smarter, faster and more flexible. His expertise in helping companies develop the right talent, skills and culture to manage change and activate digital strategies and help turn plans into results is a win-win for our clients.”

“Along with the capabilities of Altimeter, a leading digital analyst firm, Prophet also has a superb bench of digital transformation experts,” Fross says. “Businesses founded in the last two decades are designed with fundamentally different assumptions about where and how value is created. We’re excited to deliver large-scale engagements for companies who are in the next stages of evolution.”

Fross has acting degrees from both Vassar College and Trinity Rep Conservatory.

About Prophet

Prophet is a consultancy that helps clients unlock uncommon growth by developing new business models, reimagining brands and experiences, driving demand and customer engagement and empowering people to transform their organizations. The largest privately-owned firm of its kind, Prophet brings a unique blend of creative and strategy to identify paths to purposeful, transformative and sustainable growth.

Based in San Francisco, with 14 global offices and more than 500 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including AXA, CVS Health, The Home Depot, Samsung, T-Mobile, and UBS, partnering with them from ideation to in-market execution.