NEW YORK, January 22, 2019 – Global consultancy Prophet is expanding its U.S. leadership team, with the addition of Eunice Shin as a new partner.

Shin comes to Prophet from Manatt Digital in Los Angeles, where she is managing director, offering digital strategy and business development services across the media and entertainment industry. The L.A. native, who has more than two decades of consulting experience, will strengthen Prophet’s digital expertise on the West coast.

Shin has provided strategic guidance to many clients, including Disney, Warner Bros, NBC Universal, Crunchyroll, among others who are evolving their businesses to thrive in the face of disruption. And she believes her home city’s diversity and media strength form the heartbeat of content and technology, influencing multiple industries.

“Eunice is a passionate advocate for the many ways digital transformation is opening up direct-to-consumer opportunities for the content industry,” said Chiaki Nishino, North America Regional Lead at Prophet. “We’re excited to have her on the team to help our clients create uncommon growth and evolve into leading businesses of the future,” added Chan Suh, Chief Digital Officer of Prophet.

“There’s never been a more pivotal time of change for the media and entertainment industry,” said Shin. “The customer is at the center of it all, and experience matters more than ever. I look forward to helping Prophet clients navigate these exciting opportunities.”

Shin has also held key consulting positions at Cognizant Business Consulting, Strategic Vision Consulting, and Accenture. A graduate of UCLA, she is an established leader and mentor in women’s diversity initiatives in the VR/AR industry, as well as among Asian-American women in entertainment.

About Prophet

Prophet is a consultancy that helps clients unlock uncommon growth by developing new business models, reimagining brands and experiences, driving demand and customer engagement and empowering people to transform their organizations. The largest privately-owned firm of its kind, Prophet brings a unique blend of creative and strategy to identify paths to purposeful, transformative and sustainable growth.

Based in San Francisco, with 14 global offices and more than 500 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including AXA, CVS Health, The Home Depot, Samsung, T-Mobile, and UBS, partnering with them from ideation to in-market execution.