SHANGHAI — Prophet, a global growth strategy consultancy, was invited by the Jin Jiang Global Innovation Center (GIC) to be a judge for its first Innovative Hotel Space Design Contest. The winners of the nation-wide contest, which ran from January to March 2020, were announced on Mar 28, 2020.

Themed “Design for the Future Beautiful World”, Jin Jiang sought to celebrate next-gen, sustainable design thinking, while uncovering young design talents in the hospitality industry. The contest spanned across 10 categories of hotel concepts, ranging from accessibility and wellness, to hyper tech and sustainability. The contestants were evaluated against both strategic and design criteria such as design effectiveness, brand positioning and customer experience. The jury was composed of a mix of Jin Jiang group leaders and third-party specialists in design, culture and branding – including Prophet.

“We are honored to contribute to this meaningful initiative by Jin Jiang GIC,” said Eric Hor, Associate Partner at Prophet. “The hospitality industry in China is rapidly evolving. Trends like smart hotel, sustainable living and shared spaces are getting strong traction. It’s therefore critical for hotels to be innovative and laser-focused in customer experience creation. Only in that way can hotels stay relentlessly relevant to the guests of the future.”

“We are thrilled to have had so many participants take part in this contest. Not only did the submissions impress us by their quality, they also presented truly refreshing ways to look at hotel design and experiences. This operation represents the GIC’s commitment to co-creating the future of hospitality through open innovation models,” said Kevin Gentle, Vice President for Brand R&D at Jin Jiang Global Innovation Center.

About Jin Jiang International

Rooted in China, Jin Jiang International Co., Ltd. is the second largest hospitality groups across the globe, with three core businesses including hotel management and investment, tourist services and transport and logistics.

After the acquisition of Groupe du Louvre, Plateno Group, Vienna Hotels Group and Radisson, Jin Jiang Hotels is one of the fastest growing hospitality companies in the world, with more than 10,000 hotels and resorts, more than 1,000,000 rooms in 120 countries and territories.

Jin Jiang Hotels boasts a full-spectrum brand portfolio from full service to limited service and have more than 150 million members thanks to its customer loyalty program.

About Prophet

Prophet is a consultancy that helps clients find uncommon growth through marketing, brand, experience, innovation and organization & culture capabilities. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach.

We have partnered with some of the world’s most successful companies, including Midea, BOE, Suning, Walmart, AB InBev, Marriott and Samsung. With twelve global offices and more than 350 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges.