(HONG KONG) – Prophet, the leading global consultancy, has announced the appointment of Eric Hor as an Associate Partner, based in its Asia headquarters in Hong Kong.

Eric brings deep expertise to Prophet’s fast-growing team in Asia, with more than 10 years of experience in business and brand strategy, notably in the area of corporate strategy, customer & brand strategy, omni-channel strategy, market entry, as well as digital transformation.

He approaches strategy with a strong emphasis on customer-centricity to help brand leaders unlock growth opportunities. Eric will be working closely with Prophet’s team in Hong Kong, in addition to the Shanghai office.

“We are excited to welcome Eric to our fast-growing team. Prophet has had a strong year in Asia in 2018, helping many Chinese and Asian clients to achieve unparalleled growth and digital transformation. Eric’s extensive industry knowledge and experience will undoubtedly play a key role in bringing fresh perspectives and reinforcing our offerings. We are confident in our capabilities to continuously support the evolving needs of our clients in the region.” said Jay Milliken, Senior Partner and Asia Regional Lead at Prophet.

Eric has supported various leading global and Chinese brands, such as Walmart, Nike, Danone, Pernod Ricard, Estee Lauder, J&J and City Chain, in attaining their growth ambition in the region. Prior to joining Prophet, Eric drove the Southern China Consumer Products & Retail Strategy practice in Monitor Deloitte. Before that, he was part of the founding team rebuilding OC&C Strategy Consultants in China.

Recently, Prophet unveiled the results of its third annual Brand Relevance IndexTM for China. Marketing magazine named Prophet the Brand Consultancy of the Year (Silver), Design Agency of the Year (Bronze) and Best Agency Culture (Bronze) at the 2018 Agency of the Year Awards. Furthermore, the firm was honored with 7 awards, including 4 Gold, at Transform Awards Asia-Pacific 2018, a prestigious international award recognizing excellence in brand development.

About Prophet

Prophet is a consultancy that helps clients find uncommon growth through marketing, brand, experience, innovation and organization & culture capabilities. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach.

We have partnered with some of the world’s most successful companies, including Midea, BOE, Suning, Walmart, AB InBev, Marriott and Samsung. With twelve global offices and more than 350 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges. Prophet.com