PRESS RELEASE

Prophet Wins 4 Gold at Transform Awards Asia 2020

January 14, 2021

SHANGHAI – Prophet, a leading global business transformation consultancy, was recognized with seven awards, including four gold awards at the Transform Awards Asia 2020 for its work with AXA, Walmart, MB Bank and BOE Technology.

Established in 2009, the Transform Awards, which recognizes excellence in rebranding and brand development, hosted its Asia awards ceremony virtually on January 14, 2021. Prophet was recognized for its excellence in brand experience, brand development and visual identity design.  Prophet helped AXA to create a humanized digital brand experience in Asia, rejuvenate Walmart’s retail brand in China, and reimagined the brands of the Vietnamese financial group MB Bank and Chinese technology group BOE.

The panel of highly respected industry specialists awarded Prophet:

GOLD – AXA: Best Brand Experience

SILVER – AXA: Best Visual Identity from the Financial Services Sector

GOLD – Walmart: Best Localization of an International Brand

GOLD – Walmart: Best Visual Identity from the Retail Sector

HIGHLY COMMENDED – Walmart: Best Creative Strategy

GOLD – MB Bank: Best Brand Development Project to Reflect a Change of Mission/Values/Positioning

SILVER – BOE Technology: Best Visual Identity from the Engineering and Manufacturing Sector

“We are excited to be recognized with seven awards at the Transform Awards,” said Young Kim, partner and executive creative director at Prophet. “In 2020, we had the pleasure to partner with many distinctive clients in Asia that were doing disruptive work to lead in their respective fields. We are honored to have been an ally in their journey. This new year, we look forward to continuing to use the power of creativity and innovation to fuel growth for our clients.”

Prophet’s distinctions at the Transform Awards stand as testaments to the team’s human-centric and creative approach to helping its clients differentiate their brands and propel their businesses forward.

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About Prophet

Prophet is a consultancy that helps clients unlock uncommon growth by developing new business models, reimagining brands and experiences, driving demand and customer engagement and empowering people to transform their organizations. The largest privately-owned firm of its kind, Prophet brings a unique blend of creative and strategy to identify paths to purposeful, transformative and sustainable growth. Based in San Francisco, with 14 global offices and more than 500 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including BOE, Mei One, Midea, ABInbev, AXA, Samsung and Marriott, partnering with them from ideation to in-market execution.  Prophet.com
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