Prophet wins Gold at Transform Awards MENA 2019
LONDON, MAY 1, 2019 – Prophet’s award-winning streak continued this week, taking home eight awards – including three Gold – at the Transform Awards MENA.
Following huge success at the Transform Awards Europe in March, which saw Prophet scoop the highest accolade of the night with the Grand Prix for the rebranding of Hikma (www.hikma.com), a multinational pharmaceuticals company, the team are delighted to be awarded a further three Gold awards and two Silver for this work in the MENA region.
Prophet also took home three awards for the brand identity developed for Tanween, the 3-week inauguration festival and educational programme for the King Abdulaziz Center for World Culture (www.ithra.com). Launched in October 2018, this bold initiative by Saudi Aramco in Saudi Arabia was the largest creative event ever seen in the Kingdom.
“The strides we have made in collaboration with Prophet led to the creation of a memorable new brand experience and stayed true to our mission of delivering distinction across the board,” commented Rania Biltagi, Head of Branding, Marketing & PR at the King Abdulaziz Center for World Culture. “We are immensely proud to have Tanween’s brand identity recognised amongst other prominent and leading names.”
Established in 2009, the Transform Awards MENA consistently set a strong benchmark for rebranding and brand development work across the region.
“It’s an honor to achieve such an impressive series of award wins for our creative work and to be one of the most awarded consultancies on the night,” said Clive Rohald, Executive Creative Director EMEA at Prophet who led both award winning projects. “Being recognised underscores our ongoing commitment to delivering innovative, stand-out design that provides that crucial bridge from strategy to real world brand experiences. It also illustrates how we truly help our clients to improve and transform their businesses, the impact both these pieces of work have had for Hikma and the King Abdulaziz Center for World Culture has been phenomenal, something of which we’re extremely proud.”
GOLD – Best Brand Consolidation for Hikma
GOLD – Best Brand Architecture Solution for Hikma
GOLD – Best Visual Identity from the Healthcare and Pharmaceuticals Sector for Hikma
SILVER – Best Creative Strategy for Hikma
SILVER – Best Brand Evolution for Hikma
SILVER – Best Visual Identity from the Educational Sector for King Abdulaziz Center
BRONZE – Best Creative Strategy for King Abdulaziz Center
HIGHLY COMMENDED – Best Development of a New Brand within an Existing Portfolio for King Abdulaziz Center
Prophet is a consultancy that helps clients unlock uncommon growth by developing new business models, reimagining brands and experiences, driving demand and customer engagement and empowering people to transform their organisations. The largest privately-owned firm of its kind, Prophet brings a unique blend of creative and strategy to identify paths to purposeful, transformative and sustainable growth.
With 14 global offices and more than 500 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including Formula E, Samsung, Electrolux, Polestar and UBS, partnering with them from ideation to in-market execution. Prophet.com