LONDON, MARCH 29, 2019 – Prophet was awarded the Grand Prix – the highest accolade at Transform Awards Europe 2019 – for the rebranding of Hikma (, a multinational pharmaceutical company.

Branded Image for Hikma

The Transform Awards, which recognise excellence in rebranding and brand development, provided a night of celebration for Prophet, taking home the biggest award of the night, and scooping Gold in Best Brand Architecture Solution and Best Brand Consolidation for our work with Hikma.

“We’re so proud of this coveted achievement and it was such a pleasure to create a brand that matched Hikma’s ambitions, a truly successful and powerful solution,” said Clive Rohald, Executive Creative Director and Partner at Prophet who led the rebrand. “It’s interesting that in the global pharmaceuticals sector, despite the proliferation of M&A activity and the expanding brand portfolios, many organisations are still resistant to re-evaluate or make the crucial strategic checks needed to support their vision and goals.”

Prophet evolved the Hikma brand for its next chapter, developing a brand strategy that included a new architecture system along with a new and compelling visual identity. The Transform judges commented on its “beautifully designed, confident and established solution that brings together multiple brands into one master whilst remaining true to the core purpose of brand. Coherent strategy, contemporary and human design.”

Learn more about the work we did for Hikma here.

About Prophet

Prophet is a consultancy that helps clients unlock uncommon growth by developing new business models, reimagining brands and experiences, driving demand and customer engagement and empowering people to transform their organisations. The largest privately-owned firm of its kind, Prophet brings a unique blend of creative and strategy to identify paths to purposeful, transformative and sustainable growth.

With 14 global offices and more than 500 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including Formula E, Samsung, Electrolux, Polestar and UBS, partnering with them from ideation to in-market execution.