Hong Kong – Prophet was awarded Brand Consultancy of the Year (Bronze) and Design Agency of the Year (Gold) at Marketing magazine’s prestigious Agency of the Year Awards, which was held on June 9, 2017, at the InterContinental Hong Kong. In its 10th year, the agency awards serve as the leading barometer of Hong Kong’s top marketing firms.
The Brand Consultancy of the Year award recognises the company best able to provide ideas, strategies and executional excellence for clients, an area in which Prophet excels. Prophet was also named Design Agency of the Year for its work across retail and product design, packaging, visual merchandising and experience design.
Prophet was recognised in both categories because of its success helping clients grow better brands and businesses across Asia, with an approach that fuses insights, strategy, creativity and imagination.
“As a relatively recent addition to the consultancy landscape in Asia, these accolades reflect the impact our work has had for clients,” said Jay Milliken, Senior Partner at Prophet. “We’re proud to be recognised by Marketing magazine; it is the result of the hard work put in by our team. As an independently-owned consultancy, we place huge emphasis on company culture, and are lucky to boast such a wonderful mix of thinkers, creators and practitioners.”
The Agency of Year Awards comes on the heels of a global recognition by Forbes, which listed Prophet among America’s Best Management Consultancy Firms in 2017. For the second year, Forbes named Prophet as one of the top 1% of consulting companies based on feedback from both industry peers and brand executives.
“Prophet has always measured its success by our clients’ successes, and these awards show our continuous commitment to helping them grow, both in the region and globally,” said Milliken. “Our expertise in brand and customer experience, growth acceleration and digital transformation helps our clients solve their most pressing business challenges and unlock growth.”
In Asia, Prophet has worked with companies like Fox Networks Group to launch its video streaming platform. By identifying the needs of its target consumers, Prophet created the powerful brand positioning, ‘Choose More’, to demonstrate and capture the benefits of FOX+, which will launch in Singapore and Hong Kong later this year.
Prophet helped MetLife achieve several important business milestones in Asia. It led a global rebrand to consolidate the company’s role as a trusted partner to its customers. It also notably helped hospitality company Marriott relaunch its Chinese outbound traveller programme, ‘Li Yu,’ with refreshed branding and a suite of new signature experiences for consumers.
Prophet’s growth and expansion in Asia demonstrates the success of its distinct approach to brand building, which emphasizes the importance of brand relevancy and consumer experience. To help companies measure their brand relevance, Prophet launched the first edition of its China Brand Relevance Index™ in the fall of 2016. In addition, Prophet recently hired China consumer expert Tom Doctoroff as a senior partner. With more than two decades of experience building the brands of leading companies in Asia, he further strengthens the firm’s expertise of brand-driven growth.