Prophet Wins WebAward for Best Professional Services Website
October 9, 2020
Prophet (prophet.com) won a WebAward for Best Professional Services Website. This outstanding achievement, presented by the Web Marketing Association, recognized the exceptional quality of the growth strategy consultancy’s refreshed website experience.
Since 1997, the annual WebAward Competition has been setting the standard of excellence for website development and is the premier award recognition program for Web developers and advertising agencies. Independent expert judges from across the globe examine websites in 96 industries.
“It’s an honor to be recognized by the Web Marketing Association in such a competitive category,” said Amanda Nizzere, Director of Marketing at Prophet. “We are always evolving and transforming our site to stay on the cutting edge of digital and design, always with the user in mind. It’s nice to celebrate our work.”
The new website and experience were designed by an interdisciplinary team of design, UX and digital experts, including Lindsay Malone, Alex Mulder, Andres Nicholls and Marissa Haro. Website development was led by Senior Creative Developer Danny Rivera. The web experience combines inspiration from black and white newspapers with vibrant pop art illustrations – creating a simple and fresh, yet eye-catching aesthetic.
“Our global design studio, in collaboration with our corporate marketing team, developed a web experience that allowed us to showcase our work, thinking, and people, while maintaining a user-friendly interface that enabled easy navigation through the site,” explains Andres Nicholls, Global Executive Creative Director at Prophet. “The final product is very editorial and interactive – serving as a high-quality example of the blended creative-strategy work we produce for our clients.”
For the competition, each site is judged on each of seven criteria, earning a score between 0 to 70 points. In the ‘Consulting’ industry category, Prophet received a 64.5 score – 7.5 points higher than the industry average. In the ‘Professional Services’ category, Prophet received a 64.5 – 12.5 points higher than the industry average. Prophet received above average scores in the following criteria: innovation, content, technology, interactivity and copywriting.
To learn more about our design team and how we help clients build differentiated brands, check out this page. To learn more about the awards Prophet has received over the years, explore our awards page.