Apple has been named the most relevant brand in UK consumers’ lives today for the third year in a row, leading the pack of eight tech brands that dominate the top 10.

The tech firm also topped the charts for consumers in the US and Germany, while mobile payment platform Alipay was voted most relevant in China.

Lego took the UK’s number two spot ahead of PlayStation in third; the brands leaped from fourth and ninth respectively. Google came in fourth and Netflix in fifth.

New entries to the top 10 were Fitbit and the NHS, which replaced Dyson and Lush. The NHS has received a swathe of support via earned and paid media this year as it marked its 70th anniversary.

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