Top 3 Problems with Healthcare Organizations’ Content Strategies
Today, many healthcare companies are treating content strategy as an afterthought, instead creating loads of content—an archive of disconnected messages without strategic business purpose. When working with healthcare companies, we often discover different functional teams creating their own content in silos. This leads to disjointed messages and inconsistent experiences across websites, events, pitch materials, social channels, and traditional advertising. Others have struggled to realize or identify the impact of the resources they dedicate to content. Content has become a primary growth driver in many industries, and healthcare organizations are looking to harness their content to accomplish their brand and business goals.