There are four principles of brand relevance:
Do you know what it takes to build a relentlessly relevant brand?
In 2016 we expanded our U.S. study to include consumer brand relevance rankings in the United Kingdom, Germany and China. We created the Brand Relevance Index® to help businesses and brand leaders measure the relevance of their brands, and provide ways to improve it. Subscribe to our mailing list for Prophet’s latest thinking on brand relevance.
