Why rank brands based on relevance? 

There are four principles of brand relevance:

Customer Obsession




Do you know what it takes to build a relentlessly relevant brand?

In 2016 we expanded our U.S. study to include consumer brand relevance rankings in the United Kingdom, Germany and China. We created the Brand Relevance Index® to help businesses and brand leaders measure the relevance of their brands, and provide ways to improve it. Subscribe to our mailing list for Prophet’s latest thinking on brand relevance.

Is your brand relentlessly
relevant to your consumers?