Why rank brands based on relevance?

Because we believe the strongest brands are relentlessly relevant and make a difference in consumers’ lives.

We created the Prophet Brand Relevance Index® (BRI) to help companies measure brand relevance and understand how it can unlock growth. In fact, data reveals that the revenue growth of the most relevant brands have outperformed the S&P 500 average by 28% over the last decade.

What does it take to build a relentlessly relevant brand?

In 2016 we expanded our U.S. study to include consumer brand relevance rankings in the United Kingdom, Germany and China. We created the Brand Relevance Index® to help businesses and brand leaders measure the relevance of their brands, and provide ways to improve it. Subscribe to our mailing list for Prophet’s latest thinking on brand relevance.

Previous Indexes

2018

2017

2016

Inaugural

Is your brand relentlessly
relevant to your consumers?


Connect