Why rank brands based on relevance?
Because we believe the strongest brands are the ones that are relentlessly relevant and making a difference in consumers' lives. We created the Prophet Brand Relevance Index™ (BRI) to help companies measure brand relevance and understand how it can unlock growth. In fact, the most relevant brands on our Index have outperformed the S&P 500 average for profitable growth by 12% over the last decade. In 2016 we expanded our U.S. study to include consumer brand relevance rankings in the United Kingdom, Germany and China.