Why rank brands based on relevance? 

Because we believe the strongest brands are the ones that are relentlessly relevant and making a difference in consumers' lives.

We created the Prophet Brand Relevance Index™ (BRI) to help companies measure brand relevance and understand how it can unlock growth. In fact, the most relevant brands on our Index have outperformed the S&P 500 average for profitable growth by 12% over the last decade.

In 2016 we expanded our U.S. study to include consumer brand relevance rankings in the United Kingdom, Germany and China.

There are four principles of brand relevance:

Customer Obsession




Do you know what it takes to build a relentlessly relevant brand?

We created the Brand Relevance Index™ to help businesses and brand leaders measure the relevance of their brands, and provide ways to improve it. Subscribe to our mailing list for Prophet’s latest thinking on brand relevance.