Why rank brands based on relevance?

Because we believe the strongest brands are relentlessly relevant and make a difference in consumers’ lives.

We created the Prophet Brand Relevance Index® (BRI) to help companies measure brand relevance and understand how it can unlock growth. In fact, data reveals that the revenue growth of the most relevant brands have outperformed the S&P 500 average by 28% over the last decade.

What does it take to build a relentlessly relevant brand?

In 2016 we expanded our U.S. study to include consumer brand relevance rankings in the United Kingdom, Germany and China. We created the Brand Relevance Index® to help businesses and brand leaders measure the relevance of their brands, and provide ways to improve it. Subscribe to our mailing list for Prophet’s latest thinking on brand relevance.

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Is your brand relentlessly
relevant to your consumers?