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2018 Prophet China Brand Relevance Index™ Reveals Trend of More Strategic Chinese Consumers

Female CMOs Lead In Brands Delivering Customer Experience

2018 Prophet Brand Relevance Index® Finds Apple, Amazon and Pinterest as the Most Relevant

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New Hospital Ranking Looks at Customer Loyalty

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Newspapers to Offer More Creative Digital Services

Digital Transformation is a Key Differentiator For Modern Hoteliers

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Prophet Hires Tony Fross, Digital Transformation Expert

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Formula E Rebrands to Become More “Relevant”

Formula E Partners with Prophet on Rebrand

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Prophet Wins Two Golds at Transform Awards

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Health (Healthcare, Not So Much) Abounds in Prophet’s Top 50 Brands

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How Clorox Overcame ‘Short-Termitis’

Prophet Strengthens its Mainland China Presence with a New Office in Shanghai

Digital Transformation Efforts Still Falling Short

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Amazon Launches Spark, a Social Shopping Network, in It’s App

HealthSouth Corporation Announces Planned Name Change to Encompass Health Corporation

Prophet Helps Launch Alight Solutions as Standalone Company

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Rune Gustafson From Prophet Speaks to IFGS

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Ding Dong, Salesforce Calling: CMO Aspires to Avon-Like Army of Evangelists

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Prophet Wins Two Major Awards at Marketing magazine’s 2017 Agency of the Year Awards in Hong Kong

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Chinese Splintered View of Local vs. Global Brands

The Good and the Bad of China Brands

Why Lucky Charms Is Stuffing 10,000 Cereal Boxes Full of Just Marshmallows

Will the “China Dream” Lift Chinese Brands?

Heineken’s Viral Ad: Family Business and Social Messaging

Forbes Recognizes Prophet as one of America’s Best Management Consulting Firms

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AnyPerk is Now Fond

Prophet Hires Former JWT Asia Pacific CEO Tom Doctoroff

Prophet Continues to Expand with Appointment of Tom Doctoroff

How Challenger Brands Use Agility and Smart Investments to Upend the Status Quo

JWT’s Former China Expert Doctoroff Joins Prophet

Tom Doctoroff Joins Prophet

How Voortman Plans on Taking a Bigger Bite Out of the Cookie Market

Can Trump’s Ketchup-Drenched Steak Cause Heinz Sales to Sizzle?

Activist Athletes Pose an ‘Unprecedented’ Threat to Sponsor Brands

Prophet Unveils Partnership With Fintech Membership Body

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Six Leaders in Digital Marketing Talk Customer Experience in 2017

Prophet Hires Christine Cox as a Partner in its Digital Transformation Practice

5 Ethics Principles Big Data Analysts Must Follow

How Digital Nomads Are Leading the Seismic Shift in Where We Work’

Why Hershey’s Kisses Have Been Part of the Cultural Fabric of the Holidays Since 1907

Formerly Hot Brands Lose Relevance – Brand Relevance Index Update 2016

50 Marketing Thought Leaders Over 50

Brands Succeed in Social with Cross-Platform Approach

Most Relevant Brands of 2016 Revealed With Bad news for UK Banks and Tabloids

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Brand Relevance Rankings: Apple Maintains Position as Most Relevant Brand, Amazon Rises to Second

Why Rachel Ray Stepped Out of the Kitchen to Create an Entire Home Goods Collection

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Survey: Amazon is The Most Relevant Brand Among U.S. Millennials

Apple, Amazon and Android Named The Top 3 Most Relevant Brands in The U.S.

Apple Maintains its Position as Most Relevant Brand

Most Relevant Brands of 2016 Revealed – With Bad News For Banks and Good News for Digital Services

After 30 Years, Harley’s Heritage Softail Is Still the Most Distinctive American Motorcycle

Snoopy Has Flown His Last Flight For MetLife

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MetLife Scraps Snoopy, Unveils New Logo, Tagline and Visual Identity

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Brexit vs. Global Thinking: The New Internationalism in Marketing

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Wells Fargo’s Name Has Become a Punchline

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Prophet Partners With Addiko For Launch of New Bank

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Prophet Revamps Loyalty Concepts

Prophet Brings Fred Geyer to the UK

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Beyond Sex Appeal: What Partnering With Uber Means For Toyota

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Prophet Named Among Forbes’ List of America’s Best Management Consulting Firms

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A New TGI Fridays? Casual-Dining Chain Restaurants Market To Millennials

Doritos Is Inviting Customers to Set 50 World Records This Year, Each Involving Chips

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