5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant

AdWeek

News | Prophet

Prophet Hires Tony Fross, Digital Transformation Expert

Tony Fross

Press Release | Prophet

What Chinese Brands Must Do to Go Global

Tom Doctoroff, Benoit Garbe

News | Prophet

Biggest Risk For Brands is a Rise of Chinese Nationalism

Bloomberg

News | Prophet

Interview with Prophet’s new regional heads of EMEA

Marketing Society

News | Prophet

Senior Designer Alex Majkowski, named one of VMSD’s Designer Dozen

Press Release | Prophet

Prophet Appoints El Noshokaty and Baerschneider to Top Roles

Tosson El Noshokaty, Tobias Bärschneider

Press Release | Prophet

Put Yourself in Your Patients’ Shoes

Renal & Urology News

News | Prophet

Prophet Overhauls Pharma Brand Hikma

Design Week

News | Prophet

Pharmaceutical Brand
Makes First Change in 40 Years

Transform Magazine

News | Prophet

The Mobile Revolution Will Be Monetized

AdAge

News | Prophet

Where are China’s millennials headed?

China Global Television Network

News | Prophet

Prophet Develops Unified Global Brand For Hikma

Clive Rohald, Gabriela Henault

Press Release | Prophet

Disney’s Merger Challenge

Campaign Asia

News | Prophet

Switching to Healthy Ingredients Is Riskier for Brands Than You Might Think

AdWeek

News | Prophet

DixonBaxi and Prophet lead visual experience for Formula E

Transform

News | Prophet

Why a CEO Should be the Storyteller in Chief

CEOWorld Magazine

News | Prophet

Encompass Health Launches
Complete Rebranding Effort

Paul Schrimpf

Press Release | Prophet

Dell, VMware Deal Would Be Big, But Maybe Not For Healthcare

Modern Healthcare

News | Prophet

Brands May Have Value, But Do They Have Relevance?

CNBC

News | Prophet

Formula E Rebrands to Become More “Relevant”

Design Week

News | Prophet

Formula E Partners with Prophet on Rebrand

Greg Handrick, Gregg Finlay

Press Release | Prophet

Ad Retargeters Scramble To Get Consumer Consent

Digiday

News | Altimeter

There’s More to Naming a Company After Yourself Than Ego

New York Times

News | Prophet

Prophet and Alimama Publish New Brand-Building Model for China

Jay Milliken, David Aaker

Press Release | Prophet

Prophet Wins Two Golds at Transform Awards

Jay Milliken

Press Release | Prophet

The State of Brand Purpose

Brandingmag

News | Prophet

Why Colin Kaepernick Has Few Brand Suitors

Digiday

News | Prophet

Prophet Releases Brand Relevance Index 2017

Transform Magazine

News | Prophet

Health (Healthcare, Not So Much) Abounds in Prophet’s Top 50 Brands

HealthPopuli

News | Prophet

Macmillan Davies meets Helen Rosethorn

Macmillan Davies

News | Prophet

Apple, Google and Amazon are Most Relevant Brands to U.S. Consumers

Jesse Purewal, Scott Davis

Press Release | Prophet

How Clorox Overcame ‘Short-Termitis’

WARC

News | Prophet

Prophet Strengthens its Mainland China Presence with a New Office in Shanghai

Benoit Garbe, Leon Zhang

Press Release | Prophet

Digital Transformation Efforts Still Falling Short

CMS Wire

News | Altimeter

When It Comes to Digital Transformation, Companies Are Way Behind

VentureBeat

News | Altimeter

CIOs Lead Digital Transformation Projects, But Companies Still Fail to Innovate

TechRepublic

News | Altimeter

Prophet and IBM Watson Health Executives Discuss How to Build a Relevant Brand in an AI World

Argyle Journal

News | Prophet

Reimagining Your Channel Strategies for 2018

EContent

News | Prophet

41% Of Marketers Credit Digital Transformation For Market Growth

cmo.com

News | Altimeter

Use Sound As a Shortcut To Great User Experiences

Campaign

News | Prophet

Connecting Customer Experience To Business Strategy

Forbes

News | Altimeter

Prophet Works With Alimama To Redefine Brand Building For China’s Digital Age

David Aaker, Jay Milliken

Press Release | Prophet

Revolving Door: Former Interbrand CEO Joins Prophet

MediaPost

News | Prophet

Prophet Hires Josh Feldmeth, Former CEO of Interbrand North America, as Senior Partner

Josh Feldmeth

Press Release | Prophet

A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come

AdWeek

News | Altimeter

Does Your Experience Strategy Need a Makeover?

1to1 Media

News | Altimeter

Amazon Launches Spark, a Social Shopping Network, in It’s App

Digital Commerce 360

News | Prophet

HealthSouth Corporation Announces Planned Name Change to Encompass Health Corporation

HealthSouth

News | Prophet

Prophet Helps Launch Alight Solutions as Standalone Company

Scott Davis

Press Release | Prophet

Chatbots Don’t Replace Humans, But They Can Make Experiences Better

Diginomica

News | Altimeter

Rune Gustafson From Prophet Speaks to IFGS

Fintech

News | Prophet

Hampton Creek Brand in Repair Mode After Being Abandoned By Target

San Francisco Business Times

News | Prophet

Prophet Creates Branding For New ‘Pro-Working’ Space Fora

DesignWeek

News | Prophet

Ding Dong, Salesforce Calling: CMO Aspires to Avon-Like Army of Evangelists

AdAge

News | Altimeter

Learnings From Six Brands That Won Us Over On A Global Scale

RealBusiness

News | Prophet

Prophet Wins Two Major Awards at Marketing magazine’s 2017 Agency of the Year Awards in Hong Kong

Jay Milliken

Press Release | Prophet

AI and Branding

Brandingmag

News | Altimeter

Chinese Splintered View of Local vs. Global Brands

Campaign

News | Prophet

The Good and the Bad of China Brands

Campaign

News | Prophet

Why Lucky Charms Is Stuffing 10,000 Cereal Boxes Full of Just Marshmallows

AdWeek

News | Prophet

Will the “China Dream” Lift Chinese Brands?

Marketing-Interactive

News | Prophet

Heineken’s Viral Ad: Family Business and Social Messaging

Family Business Magazine

News | Prophet

Forbes Recognizes Prophet as one of America’s Best Management Consulting Firms

Michael Dunn

Press Release | Prophet

Architecting A Unique Shopping Experience: Fresh Food Market Brand Review

BrandBerries

News | Prophet

AnyPerk is Now Fond

MarketWired

News | Prophet

Prophet Hires Former JWT Asia Pacific CEO Tom Doctoroff

The Drum

News | Prophet

Prophet Continues to Expand with Appointment of Tom Doctoroff

Tom Doctoroff

Press Release | Prophet

How Challenger Brands Use Agility and Smart Investments to Upend the Status Quo

ANA Magazine

News | Prophet

JWT’s Former China Expert Doctoroff Joins Prophet

MediaPost

News | Prophet

Tom Doctoroff Joins Prophet

Campaign

News | Prophet

How Voortman Plans on Taking a Bigger Bite Out of the Cookie Market

Adweek

News | Prophet

Can Trump’s Ketchup-Drenched Steak Cause Heinz Sales to Sizzle?

Washington Post

News | Prophet

Activist Athletes Pose an ‘Unprecedented’ Threat to Sponsor Brands

Digiday

News | Prophet

Prophet Unveils Partnership With Fintech Membership Body

Cision

News | Prophet

Enhance the Patient Experience

Renal & Urology News

News | Prophet

Six Leaders in Digital Marketing Talk Customer Experience in 2017

Sprinklr

News | Prophet

Prophet Hires Christine Cox as a Partner in its Digital Transformation Practice

Christine Cox

Press Release | Prophet

5 Ethics Principles Big Data Analysts Must Follow

TechRepublic

News | Altimeter

How Digital Nomads Are Leading the Seismic Shift in Where We Work’

SingularityHub

News | Altimeter

Why Hershey’s Kisses Have Been Part of the Cultural Fabric of the Holidays Since 1907

Adweek

News | Prophet

Formerly Hot Brands Lose Relevance – Brand Relevance Index Update 2016

Brandingmag

News | Prophet

50 Marketing Thought Leaders Over 50

issuu

News | Prophet

Brands Succeed in Social with Cross-Platform Approach

DMNews

News | Prophet

Most Relevant Brands of 2016 Revealed With Bad news for UK Banks and Tabloids

Field Marketing

News | Prophet

9 of the Most Beautiful Brand Identities in Banking

The Financial Brand

News | Prophet

Brand Relevance Rankings: Apple Maintains Position as Most Relevant Brand, Amazon Rises to Second

Bulldog Reporter

News | Prophet

Why Rachel Ray Stepped Out of the Kitchen to Create an Entire Home Goods Collection

Adweek

News | Prophet

Marketing Predictions From CEOs, CMOs And Authors For 2017

Forbes

News | Prophet

What Are the Most Relevant Brands to American Consumers?

The Motley Fool

News | Prophet

For Chinese Consumers, Alipay and Wechat Are the ‘Most Relevant Brands’

AdAge

News | Prophet

Survey: Amazon is The Most Relevant Brand Among U.S. Millennials

GeekWire

News | Prophet

Apple, Amazon and Android Named The Top 3 Most Relevant Brands in The U.S.

Fast Company

News | Prophet

Apple Maintains its Position as Most Relevant Brand

Scott Davis, Jesse Purewal

Press Release | Prophet

Most Relevant Brands of 2016 Revealed – With Bad News For Banks and Good News for Digital Services

ITV

News | Prophet

After 30 Years, Harley’s Heritage Softail Is Still the Most Distinctive American Motorcycle

AdWeek

News | Prophet

Snoopy Has Flown His Last Flight For MetLife

MediaPost

News | Prophet

US Insurance Group MetLife Rebrands – and Parts Ways With Snoopy

Creative Review

News | Prophet

Snoopy, Loved as Friend, Lacking as Leader, Gets Boot at MetLife

Bloomberg

News | Prophet

MetLife Scraps Snoopy, Unveils New Logo, Tagline and Visual Identity

Campaign

News | Prophet

It’s Goodbye to Snoopy As Metlife Rebrands

Advertising Age

News | Prophet

2016 Excellence in Social & Community Investment Awards

Consulting Magazine

News | Prophet

Brexit vs. Global Thinking: The New Internationalism in Marketing

Campaign

News | Prophet

The Brand Relevance Index: What Leading Brand Thinkers Really Think

Brandingmag

News | Prophet

Wells Fargo’s Name Has Become a Punchline

McClatchy DC

News | Prophet

Are We There Yet? A Snapshot Look at the Digital Transformation of Businesses

1to1 Media

News | Altimeter

How Brands Like Apple and Monki Are Bringing Ethnic and Gender Diversity to the Ad World

Evening Standard

News | Prophet

CMOs, Not CIOs Leading Digital Transformation

CXOtoday.com

News | Altimeter

CIOs Trail CMOs in Digital Transformation

Datamation

News | Altimeter

2016 State of Digital Transformation

Huffington Post

News | Altimeter

CMOs Much More Likely Then CIOs To Lead Digital Transformation

CIO.com

News | Altimeter

CMO, Not CIO, Leads Digital Transformation, Says New Report

TechRepublic

News | Altimeter

Can Digital Transformation Move Beyond Buzzwords?

CMS Wire

News | Altimeter

How To Balance Short-Term Impact With Long-Term Results

Marketing Week

News | Prophet

How Do We Approach Big Data With A Critical Eye?

TED Radio Hour

News | Altimeter

One of the OGs

Brand New

News | Prophet

Why CMO Tenure is Falling

Marketing Week

News | Prophet

The Diversity Gap

Brandingmag

News | Prophet

Consulting Magazine Announces its 2016 Excellence in Social & Community Investment Award Winners

Consulting Magazine

News | Prophet

A Health Care Consumer Gender Gap

Managed Care Magazine

News | Prophet

The Patient Experience Report Card: Gauge Your Readiness to Move To the Next Level

Becker's Hospital Review

News | Prophet

A Guide to Better Brand Experiences For Boring Brands

Brand Quarterly Magazine

News | Prophet

5 Reasons Jingles are Powerful Marketing Tool

Search Engine Journal

News | Prophet

Walgreens Pays For Dot-Com Lesson

Chicago Tribune

News | Prophet

Walgreens Plans to Shutter Drugstore.com and Beauty.com

Digital Commerce 360

News | Prophet

Only 19% of Customers Are Happy With Their Healthcare Experience—How Pharma Can Change That

PM360

News | Prophet

Tony Gardner Joins Prophet as Senior Partner

Tony Gardner

Press Release | Prophet

Prophet Partners With Addiko For Launch of New Bank

Joseph Gelman

Press Release | Prophet

Prophet Helps 36 Nonprofits Solve Their Brand and Growth Challenges in Annual “Prophet for Nonprofit” Day

Michael Dunn

Press Release | Prophet

Unraveling the Suite Versus Point Solution Debate

1to1 Media

News | Altimeter

This Agency Shuts Down for One Day Every Year to Help Nonprofits

Adweek

News | Prophet

Addiko Bank Branding, by Prophet

Design Week

News | Prophet

Two Challenges For Line

CNBC

News | Altimeter

Hypo Bank Rebrands as Addiko to Support ‘Straightforward Banking’ Approach

The Drum

News | Prophet

Bottling a Brand: How Alcohol Branding Differs from Beer to Wine to Liquor

Shutterstock

News | Altimeter

Prophet Revamps Loyalty Concepts

TTR Weekly

News | Prophet

Prophet Brings Fred Geyer to the UK

Consultant-News

News | Prophet

Copywriting in the Content Era: A Guide for Writers Starting Out

MarketingProfs

News | Prophet

Beyond Sex Appeal: What Partnering With Uber Means For Toyota

Campaign Asia

News | Prophet

Millennials Define Health Differently than Other Generations

MM&M

News | Prophet

This is How The Smartest Companies Are Leading the Tech Revolution

MarketWatch

News | Altimeter

Prophet Named Among Forbes’ List of America’s Best Management Consulting Firms

Michael Dunn

Press Release | Prophet

6 Stages of Digital Transformation

Huffington Post

News | Altimeter

Marketing Problem One: Effectively Targeting High-Value Sources of Growth

American Marketing Association

News | Prophet

What’s Your Digital Stage?

1to1 Media

News | Altimeter

The Ad Agency of the Future is Coming. Are You Ready?

AdAge

News | Prophet

Altimeter Report Outlines 6 Stages Necessary for Digital Transformation in Buisness

TechRepublic

News | Altimeter

Can Consumers Trust The Car Industry?

Aljazeera

News | Prophet

CIOs, CMOs Share Tips For Successful Partnerships

CIO.com

News | Altimeter

Creating A Strategy For Your Social Media Content

MediaPost

News | Prophet

Altimeter Report Details Stages Of Digital Transformation

cmo.com

News | Altimeter

The 6 Stages of Digital Transformation

DMNews

News | Altimeter

Digital Darwinism Has Created A Market of Digital Narcissists

AdAge

News | Altimeter

Getting To The Bottom of The Digital Transformation Process

cmo.com

News | Altimeter

Why Comcast and GM Need To Be More Like Netflix and Uber To Survive

VenureBeat

News | Altimeter

How To Be More Agile, Competitive and Innovative in a Digital Era

CMS Wire

News | Altimeter

YouNow is the Latest Platform Publishers Are Using To Reach Young Audiences

Digiday

News | Altimeter

Is The Sharp Brand Worth Saving?

Is The Sharp Brand Worth Saving?

News | Prophet

What’s Next For Japan’s Once-Mighty Sharp After Foxconn Deal?

Campaign Asia

News | Prophet

The Patient-Physician Experience Gap

HealthPopuli

News | Prophet

With the Threat of an Ad Ban Looming, Pharma Is Fighting to Repair Its Reputation

Adweek

News | Prophet

81% of US Consumers Dissatisfied with Healthcare Experience

HospiMedica

News | Prophet

A New TGI Fridays? Casual-Dining Chain Restaurants Market To Millennials

International Business Times

News | Prophet

Doritos Is Inviting Customers to Set 50 World Records This Year, Each Involving Chips

Adweek

News | Prophet

Health Care Providers Struggling to Meet Customer Experience Expectations

Loyalty360

News | Prophet

Consumers Are Not Happy With Their Healthcare Experience: 5 Takeaways

Becker's Healthcare

News | Prophet

Study: Healthcare Experience Dissappoints 81% of Consumers

Drug Store News

News | Prophet

81% of Consumers are Unsatisfied with their Healthcare Experience

Jeff Gourdji

Press Release | Prophet

Growing Your Brand in China

Bloomberg

News | Prophet

Fintech Incubation: More Value Than Meets The Eye

Finance Digest

News | Prophet

Super Bowl Advertising And Sexism: Will This Year’s Commercials Target More Women?

International Business Times

News | Prophet

50 Marketers On The Most Memorable Super Bowl Ads Ever

linkdex

News | Prophet

Corner Store Is Reborn

Convenience Store News

News | Prophet

CST’s New F-Words

CSP Magazine

News | Prophet

Hoverboards Keep Exploding: So What Happens Now?

Mashable

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People Love Using Facebook and Google, But Don’t Trust Either

BGR

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How Big a Problem Is It for Google and Facebook That Consumers Don’t Trust Them?

Adweek

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Relevance: Some Brands Have It, Some Need It

MediaPost

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Hold the Phone: Apple and Samsung Are the Most Relevant Brands

DMNews

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Apple Tops Consumers’ List Of Most Relevant Brands: Survey

Forbes

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Apple, Samsung and Microsoft Named Most Relevant Brands by Prophet’s New Brand Relevance Index™

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Press Release | Prophet

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