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Facebook Faces a Long, Uphill Branding Battle to be Known as a Metaverse Company

Why Papa John’s Is Breaking With Fast-Food Tradition and Nixing Its Menu Boards

Springbox Strikes Gold at the 2021 MarCom Awards

Prophet Acquires Management Consulting Firm KEYLENS

The Art of Rebranding for the Digital Era

Brands are Betting $9 Billion that the CPG Conglomerate of the Future Will be Built on Amazon

Changing Facebook’s Name Will not Deter Lawmaker or Regulatory Scrutiny, Experts say

Layla Keramat Joins Prophet as Partner to Expand Experience & Innovation Capabilities in EMEA

Melissa Goldner Joins C200’s C-Ahead Program

Cloud computing is the new frontier for companies looking to get ahead of Google

Prophet Expands Digital and Transformation Capabilities with Five Senior Hires

Prophet Earns Top Spot in Consulting Magazine’s Best Consulting Firms to Work For List

Prophet Wins 2021 WebAward for Web Development

Prophet Wins Gold at the Digital Impact Awards Asia 2021

This Fall, TV Networks, Streamers and Ad Buyers Will Tune Into the Return of TV

Lauren Kelly Joins Prophet as Board Member

Why Molson Coors is Betting on Special Occasions as Drinking Habits Evolve

How NBCUniversal Aims to Drive Peacock Subs During Olympics

Rankings Rise for Brands That Cushioned the Covid Impact

Springbox Wins at the B2B Marketing Elevation Awards 2021

Kristen Groh Joins Prophet as Senior Partner to Expand Digital Transformation Capabilities

Sponsorship Authenticity in Spotlight After Brand Snubs by Major Players at UEFA EURO 2020

TikTok Offers Explosive Growth for Content Creators

Prophet Expands Creative Offerings With New Hires

Yum Ramps up Transformation With Tech Deals. How Will it Impact Marketing?

Partner Jacqueline Alexis Thng Discusses Data Security on Bloomberg

Chia Chen Joins Prophet as Partner to Advance Digital Transformation & Experience Strategy Capabilities

Michelle Bottomley Joins Prophet as Board Member

Amber Haggins Joins Prophet as Global Director of Diversity, Equity and Inclusion

2021 Prophet Brand Relevance Index® Features Majority New Brands in its Consumer-Ranked Top Ten

The Financial Times Recognizes Prophet as a Leading Management Consultancy in 2021 UK Listing

Prophet Welcomes Melissa Goldner as Partner to Enhance Organizational Change & Transformation Capabilities

Prophet Partner Jacqueline Alexis Thng Endorsed with Professional Mark of Distinction from Enterprise Singapore

Prophet Hires Cecilia Huang as Partner to Deepen Brand and Digital Marketing Capabilities in China

Prophet Wins 4 Gold at Transform Awards Asia 2020

Analysis: ‘Whitewashing’ of the traditional mahjong game causes furore online

Expert Says Twitter Breach Undermines Trust

Firms That Use Social as a ‘Megaphone’ Miss Out on Transformation – Hootsuite

Hootsuite Recommends You Stop Posting on Social Media (and Start Listening and Connecting)

Social Media ‘Now Captures 13 To 24% of Total Marketing Budget’

LinkedIn Gets More Like Facebook, Snapchat

Finding the Future Customer

Study Finds More Brands Trust Social To Deliver Customers

KMWorld Connect 2020 opening keynotes look at how to succeed during disruptive times

Social’s Unique Power To Help Organisations Build Stronger Relationships

Autodesk Sponsors Independent Report Offering Customer & Employee Strategies for Growth in the Next Normal

Analysis: Can Under Armour Score a Slam Dunk Against Nike’s Jordan With the New Curry Brand?

Prophet Wins at the Transform Awards North America 2020

Prophet Wins WebAward for Best Professional Services Website

David Aaker Awarded The Sheth Foundation Medal for Exceptional Marketing Scholarship & Practice

Five Lessons for Digital Transformation Success

LA Times: To compete with YouTube, Spotify now offers video podcasts

The Return of Saving

Prophet’s Fred Geyer Releases New Book

Prophet Hires David Novak as Senior Partner to Advance Marketing and Sales Capabilities

Analysis: Why marketers aren’t spending on TikTok despite its explosive growth

Prophet Hires Holly Mason as Senior Partner to Further Deepen its Digital Transformation Expertise

Prophet Participates as Judge in Jin Jiang Group’s Design Innovation Contest

David Aaker Releases New Book About Driving Growth in the Digital Age

Prophet & Russell Reynolds Associates Win Award at Annual B2B Marketing Exchange Conference

How Covid-19 led to a nationwide work-from-home experiment

What AI/ML Application Will Have the Biggest Impact but the Least Buzz?

Robust Growth Seen in Online Fresh Food Sales

How to adapt your strategy during the coronavirus lockdown

Wall Street Journal Tells the Story of Prophet’s Work With Johns Hopkins – Carey Business School

The Financial Times Recognises Prophet as one of the UK’s Leading Management Consultancies

Prophet Hires Amy Silverstein as Chief Financial Officer and Senior Partner

MB Bank Launches New Brand Platform Developed by Prophet

Altimeter’s Susan Etlinger Named One of 100 Brilliant Women in AI Ethics 2020

Brands Prepare to Woo Chinese Sports-Loving Consumers

Prophet Takes Home Seven Wins at Transform Awards Asia-Pacific 2019

Brand Building in the Time of Trade Row

Over the Fence: How China Brands Succeed and Fail to Woo Hongkongers

Stay-healthy Lifestyle Spawns a Big Demand

Why Does China Love Dyson So Much?

E-commerce Unlocks Big Deals in Small Markets

Prophet Expands Organization & Culture Practice Hiring Paul Teuton as a Partner in London

Prophet Takes Home Five Wins at the North America Transform Awards

New Podcast Shifts Focus to Next Generation of Marketing Leaders

Prophet Makes the Shortlist for 2019 US Transform Awards

Can China Ignite the Wearable Tech Market with Smart Eyewear?

Prophet to Give Two Keynote Presentations at DigiCon 2019

Which are UK’s Most Relevant Brands?

The NHS is Now the UK’s Most Relevant Brand

NHS Knocks Apple from Top Spot to Become UK’s Most Relevant Brand

Prophet Advances Strategic Ambitions with Completion of New Round of Growth Financing

Inside Shinola’s Plan to Fuel Growth

Louis Vuitton ventures into esports with Riot Games: A new battleground for luxury?

Apple’s reputation is tanking with patriotic Chinese consumers thanks to Trump’s trade war

Alipay, Huawei, Android, DJI, WeChat Top China Consumer Brand Survey

Apple is Suffering an Identity Crisis with Consumers in China

The NHS is the Most Relevant Brand to UK Consumers

Apple, Spotify and Android are the Most Relevant Brands to U.S. Consumers

Prophet Launches 2019 China Brand Relevance Index™

Brand Health Check: What’s next for Xiaomi

Prophet Continues Growth in Asia with New Singapore Office

The Future of Healthcare: We need to move from tactical fixes to a holistic experience strategy

Stalwart Locals Reign in HK, and Enjoy Surprising Loyalty

Hong Kong Seeks Home Comforts, Self-care

Prophet Expands Its Ability to Help Clients Drive Growth, Hiring Former C-Suite Executive

How YouTube’s Susanne Daniels is Getting Ahead of Streaming Wars

Disney+’s Ricky Strauss Has a Lot Riding on Him

Prophet Hires Paul Greenall as Senior Partner and Chief Transformation Officer

How Your Marketing Stack Affects Customer Experience

Prophet Senior Partner Jay Milliken Spoke on Chinese Brands Going Global

Seven Tactics to Create a Lifetime Healthcare Consumer

Prophet wins Gold at Transform Awards MENA 2019

Identifying and Building the Right Employee Experience

GCC Healthcare: Putting Patients at the Heart of the Industry

What Keith Weed’s departure means for Unilever — and CMOs generally

Chinese Snack Firms Tickle Taste Buds of Variety-Lovers

Early Lessons From Brands Embracing CXM

Prophet Wins Grand Prix at Transform Awards Europe 2019

How Leaders In High Growth Companies Use AI To Accelerate Their Competitive Advantage

Prophet Acquires Springbox to Strengthen Digital Experience Creation

Prophet Buys Springbox, One of Austin’s Fastest-Growing Digital Marketing Agencies

Prophet Develops Premium Home Appliance Brand COLMO

New M&A Training Topics as Prophet Joins the M&A Leadership Council

What Chance Does Tim Hortons Have in China?

What US Fast Food Brands Do To Please Chinese Diners

Prophet Acquires Springbox to Deepen Capabilities in Digital Experience Creation, Demand Generation

Why Marketers Need to Help Manage Digital Transformations

Prophet’s Scott Davis and Jeff Gourdji Release New Book

Chinese Brands Ponder Catchy Names

Growth Strategy Leader Peter Stubbs Joins Prophet To Expand Growth Consulting Capabilities

Prophet Named as One of The UK’s Leading Consultancies By FT

Prophet Hires Eunice Shin

Predictions for 2019

7 Ways to Accelerate Digital Transformation Success

Prophet Develops Iconic Digital Gallery For UBS

Prophet To Further Expand into Asia with Appointment of Eric Hor as Associate Partner

Will Drug Price Hikes Impact Drug Spending?

Prophet Wins 7 Transform Awards Asia-Pacific 2018

NorthShore Health System To Open 50 More Immediate Care Centers

KitchenAid® Celebrates Makers And Their “Marks”

Reimagining the In-Store Customer Experience

Prophet Hires Three New Partners to Continue the Evolution of Its Fast Growing Asia Business

Fast Food Fashion: Yum China’s Plan to Get Pizza Hut Back in Vogue

What is AI? And Exactly How Can We Use It?

Prophet Appoints Four New Partners To Its Rapidly Expanding Digital Growth Business

These Are The Top 10 Most Relevant Brands To Millennials

Chinese Consumers Swing Toward Local Brands

Sorry Apple and Ikea, Chinese Shoppers Don’t Love You Anymore

Tech Brands Dominate Brand Relevance Index as the NHS Enters the Top 10

2018 Prophet China Brand Relevance Index™ Reveals Trend of More Strategic Chinese Consumers

Female CMOs Lead In Brands Delivering Customer Experience

2018 Prophet Brand Relevance Index® Finds Apple, Amazon and Pinterest as the Most Relevant

Apple, LEGO and PlayStation are Most Relevant Brands to UK Consumers

Your AI’s Ethical Lapses Could Be Causing CX Disasters

New Hospital Ranking Looks at Customer Loyalty

Homebase Closes 42 Stores – Blame Australians Not The Internet?

Google is Here. Now The Rest of Healthcare Has To Keep Up

Consumerism Coming to Healthcare: Opportunities and Obstacles

Newspapers to Offer More Creative Digital Services

Digital Transformation is a Key Differentiator For Modern Hoteliers

The Purpose of Digital Transformation is Not to Become More Digital

5 Top Use Cases For AR/VR in Business

Top 3 Problems with Healthcare Organizations’ Content Strategies

Hey HR, Are You ‘Digitally Hungry’? You Should Be!

Prophet Hires Tony Fross, Digital Transformation Expert

What Chinese Brands Must Do to Go Global

Biggest Risk For Brands is a Rise of Chinese Nationalism

Interview with Prophet’s new regional heads of EMEA

Senior Designer Alex Majkowski, named one of VMSD’s Designer Dozen

Prophet Appoints El Noshokaty and Baerschneider to Top Roles

Put Yourself in Your Patients’ Shoes

Prophet Overhauls Pharma Brand Hikma

Pharmaceutical Brand Makes First Change in 40 Years

The Mobile Revolution Will Be Monetized

Where are China’s millennials headed?

Prophet Develops Unified Global Brand For Hikma

Disney’s Merger Challenge

Switching to Healthy Ingredients Is Riskier for Brands Than You Might Think

DixonBaxi and Prophet lead visual experience for Formula E

Why a CEO Should be the Storyteller in Chief

Encompass Health Launches
Complete Rebranding Effort

Dell, VMware Deal Would Be Big, But Maybe Not For Healthcare

Brands May Have Value, But Do They Have Relevance?

Formula E Rebrands to Become More “Relevant”

Formula E Partners with Prophet on Rebrand

Ad Retargeters Scramble To Get Consumer Consent

There’s More to Naming a Company After Yourself Than Ego

Prophet and Alimama Publish New Brand-Building Model for China

Prophet Wins Two Golds at Transform Awards

The State of Brand Purpose

Why Colin Kaepernick Has Few Brand Suitors

Health (Healthcare, Not So Much) Abounds in Prophet’s Top 50 Brands

Macmillan Davies meets Helen Rosethorn

Apple, Google and Amazon are Most Relevant Brands to U.S. Consumers

How Clorox Overcame ‘Short-Termitis’

Prophet Strengthens its Mainland China Presence with a New Office in Shanghai

Digital Transformation Efforts Still Falling Short

When It Comes to Digital Transformation, Companies Are Way Behind

CIOs Lead Digital Transformation Projects, But Companies Still Fail to Innovate

Prophet and IBM Watson Health Executives Discuss How to Build a Relevant Brand in an AI World

Reimagining Your Channel Strategies for 2018

41% Of Marketers Credit Digital Transformation For Market Growth

Use Sound As a Shortcut To Great User Experiences

Connecting Customer Experience To Business Strategy

Prophet and Alimama Redefine Brand Building For China’s Digital Age

Revolving Door: Former Interbrand CEO Joins Prophet

Prophet Releases Brand Relevance Index 2017

Prophet Hires Josh Feldmeth, Former CEO of Interbrand North America, as Senior Partner

A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come

Amazon Launches Spark, a Social Shopping Network, in It’s App

HealthSouth Corporation Announces Planned Name Change to Encompass Health Corporation

Prophet Helps Launch Alight Solutions as Standalone Company

Chatbots Don’t Replace Humans, But They Can Make Experiences Better

Rune Gustafson From Prophet Speaks to IFGS

Hampton Creek Brand in Repair Mode After Being Abandoned By Target

Prophet Creates Branding For New ‘Pro-Working’ Space Fora

Ding Dong, Salesforce Calling: CMO Aspires to Avon-Like Army of Evangelists

Learnings From Six Brands That Won Us Over On A Global Scale

Prophet Wins Two Major Awards at Marketing magazine’s 2017 Agency of the Year Awards in Hong Kong

AI and Branding

Chinese Splintered View of Local vs. Global Brands

The Good and the Bad of China Brands

Why Lucky Charms Is Stuffing 10,000 Cereal Boxes Full of Just Marshmallows

Will the “China Dream” Lift Chinese Brands?

Heineken’s Viral Ad: Family Business and Social Messaging

Forbes Recognizes Prophet as one of America’s Best Management Consulting Firms

Architecting A Unique Shopping Experience: Fresh Food Market Brand Review

AnyPerk is Now Fond

Prophet Hires Former JWT Asia Pacific CEO Tom Doctoroff

Prophet Continues to Expand with Appointment of Tom Doctoroff

How Challenger Brands Use Agility and Smart Investments to Upend the Status Quo

JWT’s Former China Expert Doctoroff Joins Prophet

Tom Doctoroff Joins Prophet

How Voortman Plans on Taking a Bigger Bite Out of the Cookie Market

Can Trump’s Ketchup-Drenched Steak Cause Heinz Sales to Sizzle?

Activist Athletes Pose an ‘Unprecedented’ Threat to Sponsor Brands

Prophet Unveils Partnership With Fintech Membership Body

Enhance the Patient Experience

Six Leaders in Digital Marketing Talk Customer Experience in 2017

Prophet Hires Christine Cox as a Partner in its Digital Transformation Practice

5 Ethics Principles Big Data Analysts Must Follow

How Digital Nomads Are Leading the Seismic Shift in Where We Work’

Why Hershey’s Kisses Have Been Part of the Cultural Fabric of the Holidays Since 1907

Formerly Hot Brands Lose Relevance – Brand Relevance Index Update 2016

50 Marketing Thought Leaders Over 50

Brands Succeed in Social with Cross-Platform Approach

Most Relevant Brands of 2016 Revealed With Bad news for UK Banks and Tabloids

9 of the Most Beautiful Brand Identities in Banking

Brand Relevance Rankings: Apple Maintains Position as Most Relevant Brand, Amazon Rises to Second

Why Rachel Ray Stepped Out of the Kitchen to Create an Entire Home Goods Collection

Marketing Predictions From CEOs, CMOs And Authors For 2017

What Are the Most Relevant Brands to American Consumers?

For Chinese Consumers, Alipay and Wechat Are the ‘Most Relevant Brands’

Survey: Amazon is The Most Relevant Brand Among U.S. Millennials

Apple, Amazon and Android Named The Top 3 Most Relevant Brands in The U.S.

Apple Maintains its Position as Most Relevant Brand

Most Relevant Brands of 2016 Revealed – With Bad News For Banks and Good News for Digital Services

After 30 Years, Harley’s Heritage Softail Is Still the Most Distinctive American Motorcycle

Snoopy Has Flown His Last Flight For MetLife

US Insurance Group MetLife Rebrands – and Parts Ways With Snoopy

Snoopy, Loved as Friend, Lacking as Leader, Gets Boot at MetLife

MetLife Scraps Snoopy, Unveils New Logo, Tagline and Visual Identity

It’s Goodbye to Snoopy As Metlife Rebrands

2016 Excellence in Social & Community Investment Awards

Brexit vs. Global Thinking: The New Internationalism in Marketing

The Brand Relevance Index: What Leading Brand Thinkers Really Think

Wells Fargo’s Name Has Become a Punchline

Are We There Yet? A Snapshot Look at the Digital Transformation of Businesses

How Brands Like Apple and Monki Are Bringing Ethnic and Gender Diversity to the Ad World

CIOs Trail CMOs in Digital Transformation

2016 State of Digital Transformation

CMOs Much More Likely Then CIOs To Lead Digital Transformation

CMO, Not CIO, Leads Digital Transformation, Says New Report

Can Digital Transformation Move Beyond Buzzwords?

How To Balance Short-Term Impact With Long-Term Results

How Do We Approach Big Data With A Critical Eye?

One of the OGs

Why CMO Tenure is Falling

The Diversity Gap

Consulting Magazine Announces its 2016 Excellence in Social & Community Investment Award Winners

A Health Care Consumer Gender Gap

The Patient Experience Report Card: Gauge Your Readiness to Move To the Next Level

A Guide to Better Brand Experiences For Boring Brands

5 Reasons Jingles are Powerful Marketing Tool

Walgreens Pays For Dot-Com Lesson

Walgreens Plans to Shutter and

Only 19% of Customers Are Happy With Their Healthcare Experience—How Pharma Can Change That

Tony Gardner Joins Prophet as Senior Partner

Prophet Partners With Addiko For Launch of New Bank

Prophet Helps 36 Nonprofits Solve Their Brand and Growth Challenges in Annual “Prophet for Nonprofit” Day

Unraveling the Suite Versus Point Solution Debate

This Agency Shuts Down for One Day Every Year to Help Nonprofits

Addiko Bank Branding, by Prophet

Two Challenges For Line

Hypo Bank Rebrands as Addiko to Support ‘Straightforward Banking’ Approach

Bottling a Brand: How Alcohol Branding Differs from Beer to Wine to Liquor

Prophet Revamps Loyalty Concepts

Copywriting in the Content Era: A Guide for Writers Starting Out

Beyond Sex Appeal: What Partnering With Uber Means For Toyota

Millennials Define Health Differently than Other Generations

This is How The Smartest Companies Are Leading the Tech Revolution

Prophet Named Among Forbes’ List of America’s Best Management Consulting Firms

6 Stages of Digital Transformation

Marketing Problem One: Effectively Targeting High-Value Sources of Growth

What’s Your Digital Stage?

The Ad Agency of the Future is Coming. Are You Ready?

Altimeter Report Outlines 6 Stages Necessary for Digital Transformation in Buisness

Can Consumers Trust The Car Industry?

CIOs, CMOs Share Tips For Successful Partnerships

Creating A Strategy For Your Social Media Content

Altimeter Report Details Stages Of Digital Transformation

The 6 Stages of Digital Transformation

Digital Darwinism Has Created A Market of Digital Narcissists

Getting To The Bottom of The Digital Transformation Process

Why Comcast and GM Need To Be More Like Netflix and Uber To Survive

How To Be More Agile, Competitive and Innovative in a Digital Era

YouNow is the Latest Platform Publishers Are Using To Reach Young Audiences

Is The Sharp Brand Worth Saving?

What’s Next For Japan’s Once-Mighty Sharp After Foxconn Deal?

The Patient-Physician Experience Gap

With the Threat of an Ad Ban Looming, Pharma Is Fighting to Repair Its Reputation

81% of US Consumers Dissatisfied with Healthcare Experience

A New TGI Fridays? Casual-Dining Chain Restaurants Market To Millennials

Doritos Is Inviting Customers to Set 50 World Records This Year, Each Involving Chips

Health Care Providers Struggling to Meet Customer Experience Expectations

Consumers Are Not Happy With Their Healthcare Experience: 5 Takeaways

Study: Healthcare Experience Dissappoints 81% of Consumers

81% of Consumers are Unsatisfied with their Healthcare Experience

Growing Your Brand in China

Fintech Incubation: More Value Than Meets The Eye

Super Bowl Advertising And Sexism: Will This Year’s Commercials Target More Women?

50 Marketers On The Most Memorable Super Bowl Ads Ever

Corner Store Is Reborn

CST’s New F-Words

Hoverboards Keep Exploding: So What Happens Now?

People Love Using Facebook and Google, But Don’t Trust Either

How Big a Problem Is It for Google and Facebook That Consumers Don’t Trust Them?

Relevance: Some Brands Have It, Some Need It

Hold the Phone: Apple and Samsung Are the Most Relevant Brands

Apple Tops Consumers’ List Of Most Relevant Brands: Survey

Apple, Samsung and Microsoft Named Most Relevant Brands by Prophet’s New Brand Relevance Index™

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