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  • News & Press

How Marvel Became the ‘Gold Standard’ Super Brand

T-Mobile Customer Service Is Getting as Bad as All the Others

Prophet Scoops Six Accolades at Transform Awards Asia 2021

Top Marketing Agencies of 2022

Five Things Business Leaders Can Do To Create A Fantastic Work Culture

Andreas Back Returns to Deepen Prophet’s Digital Marketing and Transformation Capabilities in Germany

Facebook Faces a Long, Uphill Branding Battle to be Known as a Metaverse Company

Why Papa John’s Is Breaking With Fast-Food Tradition and Nixing Its Menu Boards

Springbox Strikes Gold at the 2021 MarCom Awards

Prophet Acquires Management Consulting Firm KEYLENS

The Art of Rebranding for the Digital Era

Brands are Betting $9 Billion that the CPG Conglomerate of the Future Will be Built on Amazon

Changing Facebook’s Name Will not Deter Lawmaker or Regulatory Scrutiny, Experts say

Layla Keramat Joins Prophet as Partner to Expand Experience & Innovation Capabilities in EMEA

Melissa Goldner Joins C200’s C-Ahead Program

Cloud computing is the new frontier for companies looking to get ahead of Google

Prophet Expands Digital and Transformation Capabilities with Five Senior Hires

Prophet Earns Top Spot in Consulting Magazine’s Best Consulting Firms to Work For List

Prophet Wins 2021 WebAward for Web Development

Prophet Wins Gold at the Digital Impact Awards Asia 2021

This Fall, TV Networks, Streamers and Ad Buyers Will Tune Into the Return of TV

Lauren Kelly Joins Prophet as Board Member

Why Molson Coors is Betting on Special Occasions as Drinking Habits Evolve

How NBCUniversal Aims to Drive Peacock Subs During Olympics

Rankings Rise for Brands That Cushioned the Covid Impact

Springbox Wins at the B2B Marketing Elevation Awards 2021

Kristen Groh Joins Prophet as Senior Partner to Expand Digital Transformation Capabilities

Sponsorship Authenticity in Spotlight After Brand Snubs by Major Players at UEFA EURO 2020

TikTok Offers Explosive Growth for Content Creators

Prophet Expands Creative Offerings With New Hires

Yum Ramps up Transformation With Tech Deals. How Will it Impact Marketing?

Partner Jacqueline Alexis Thng Discusses Data Security on Bloomberg

Chia Chen Joins Prophet as Partner to Advance Digital Transformation & Experience Strategy Capabilities

Michelle Bottomley Joins Prophet as Board Member

Amber Haggins Joins Prophet as Global Director of Diversity, Equity and Inclusion

2021 Prophet Brand Relevance Index® Features Majority New Brands in its Consumer-Ranked Top Ten

The Financial Times Recognizes Prophet as a Leading Management Consultancy in 2021 UK Listing

Prophet Welcomes Melissa Goldner as Partner to Enhance Organizational Change & Transformation Capabilities

Prophet Partner Jacqueline Alexis Thng Endorsed with Professional Mark of Distinction from Enterprise Singapore

Prophet Hires Cecilia Huang as Partner to Deepen Brand and Digital Marketing Capabilities in China

Prophet Wins 4 Gold at Transform Awards Asia 2020

Firms That Use Social as a ‘Megaphone’ Miss Out on Transformation – Hootsuite

Hootsuite Recommends You Stop Posting on Social Media (and Start Listening and Connecting)

Social Media ‘Now Captures 13 To 24% of Total Marketing Budget’

Study Finds More Brands Trust Social To Deliver Customers

Prophet Wins at the Transform Awards North America 2020

Prophet Wins WebAward for Best Professional Services Website

David Aaker Awarded The Sheth Foundation Medal for Exceptional Marketing Scholarship & Practice

Five Lessons for Digital Transformation Success

LA Times: To Compete With YouTube, Spotify Now Offers Video Podcasts

Prophet’s Fred Geyer Releases New Book

Prophet Hires David Novak as Senior Partner to Advance Marketing and Sales Capabilities

Analysis: Why marketers aren’t spending on TikTok despite its explosive growth

David Aaker Releases New Book About Driving Growth in the Digital Age

Prophet & Russell Reynolds Associates Win Award at Annual B2B Marketing Exchange Conference

How Covid-19 Led to a Nationwide Work-From-Home Experiment

The Financial Times Recognises Prophet as one of the UK’s Leading Management Consultancies

Prophet Hires Amy Silverstein as Chief Financial Officer and Senior Partner

MB Bank Launches New Brand Platform Developed by Prophet

Prophet Takes Home Seven Wins at Transform Awards Asia-Pacific 2019

Brand Building in the Time of Trade Row

Over the Fence: How China Brands Succeed and Fail to Woo Hongkongers

Prophet Expands Organization & Culture Practice Hiring Paul Teuton as a Partner in London

Prophet Takes Home Five Wins at the North America Transform Awards

New Podcast Shifts Focus to Next Generation of Marketing Leaders

Prophet Makes the Shortlist for 2019 US Transform Awards

Can China Ignite the Wearable Tech Market with Smart Eyewear?

Prophet to Give Two Keynote Presentations at DigiCon 2019

Which are UK’s Most Relevant Brands?

The NHS is Now the UK’s Most Relevant Brand

NHS Knocks Apple from Top Spot to Become UK’s Most Relevant Brand

Prophet Advances Strategic Ambitions with Completion of New Round of Growth Financing

Inside Shinola’s Plan to Fuel Growth

Louis Vuitton ventures into esports with Riot Games: A new battleground for luxury?

Alipay, Huawei, Android, DJI, WeChat Top China Consumer Brand Survey

Apple is Suffering an Identity Crisis with Consumers in China

The NHS is the Most Relevant Brand to UK Consumers

Apple, Spotify and Android are the Most Relevant Brands to U.S. Consumers

Prophet Launches 2019 China Brand Relevance Index™

Brand Health Check: What’s next for Xiaomi

Prophet Continues Growth in Asia with New Singapore Office

Prophet Expands Its Ability to Help Clients Drive Growth, Hiring Former C-Suite Executive

How YouTube’s Susanne Daniels is Getting Ahead of Streaming Wars

Disney+’s Ricky Strauss Has a Lot Riding on Him

Prophet Hires Paul Greenall as Senior Partner and Chief Transformation Officer

Prophet Senior Partner Jay Milliken Spoke on Chinese Brands Going Global

Seven Tactics to Create a Lifetime Healthcare Consumer

Prophet wins Gold at Transform Awards MENA 2019

Identifying and Building the Right Employee Experience

GCC Healthcare: Putting Patients at the Heart of the Industry

What Keith Weed’s departure means for Unilever — and CMOs generally

Chinese Snack Firms Tickle Taste Buds of Variety-Lovers

Early Lessons From Brands Embracing CXM

Prophet Wins Grand Prix at Transform Awards Europe 2019

How Leaders In High Growth Companies Use AI To Accelerate Their Competitive Advantage

Prophet Acquires Springbox to Strengthen Digital Experience Creation

Prophet Buys Springbox, One of Austin’s Fastest-Growing Digital Marketing Agencies

Prophet Develops Premium Home Appliance Brand COLMO

New M&A Training Topics as Prophet Joins the M&A Leadership Council

Prophet Acquires Springbox to Deepen Capabilities in Digital Experience Creation, Demand Generation

Why Marketers Need to Help Manage Digital Transformations

Prophet’s Scott Davis and Jeff Gourdji Release New Book

Growth Strategy Leader Peter Stubbs Joins Prophet To Expand Growth Consulting Capabilities

Prophet Named as One of The UK’s Leading Consultancies By FT

Prophet Hires Eunice Shin

7 Ways to Accelerate Digital Transformation Success

Prophet Develops Iconic Digital Gallery For UBS

Prophet Wins 7 Transform Awards Asia-Pacific 2018

NorthShore Health System To Open 50 More Immediate Care Centers

KitchenAid® Celebrates Makers And Their “Marks”

Reimagining the In-Store Customer Experience

These Are The Top 10 Most Relevant Brands To Millennials

Sorry Apple and Ikea, Chinese Shoppers Don’t Love You Anymore

Tech Brands Dominate Brand Relevance Index as the NHS Enters the Top 10

2018 Prophet China Brand Relevance Index™ Reveals Trend of More Strategic Chinese Consumers

Female CMOs Lead In Brands Delivering Customer Experience

2018 Prophet Brand Relevance Index® Finds Apple, Amazon and Pinterest as the Most Relevant

Apple, LEGO and PlayStation are Most Relevant Brands to UK Consumers

New Hospital Ranking Looks at Customer Loyalty

Google is Here. Now The Rest of Healthcare Has To Keep Up

Consumerism Coming to Healthcare: Opportunities and Obstacles

Digital Transformation is a Key Differentiator For Modern Hoteliers

Prophet Hires Tony Fross, Digital Transformation Expert

Prophet Appoints El Noshokaty and Baerschneider to Top Roles

Put Yourself in Your Patients’ Shoes

Prophet Overhauls Pharma Brand Hikma

Pharmaceutical Brand Makes First Change in 40 Years

Prophet Develops Unified Global Brand For Hikma

Encompass Health Launches Complete Rebranding Effort

Formula E Partners with Prophet on Rebrand

Prophet and Alimama Publish New Brand-Building Model for China

Prophet Wins Two Golds at Transform Awards

The State of Brand Purpose

Health (Healthcare, Not So Much) Abounds in Prophet’s Top 50 Brands

Apple, Google and Amazon are Most Relevant Brands to U.S. Consumers

How Clorox Overcame ‘Short-Termitis’

Prophet Strengthens its Mainland China Presence with a New Office in Shanghai

Use Sound As a Shortcut To Great User Experiences

Prophet and Alimama Redefine Brand Building For China’s Digital Age

Prophet Releases Brand Relevance Index 2017

Prophet Helps Launch Alight Solutions as Standalone Company

Prophet Creates Branding For New ‘Pro-Working’ Space Fora

Prophet Wins Two Major Awards at Marketing magazine’s 2017 Agency of the Year Awards in Hong Kong

Forbes Recognizes Prophet as one of America’s Best Management Consulting Firms

Enhance the Patient Experience

Formerly Hot Brands Lose Relevance – Brand Relevance Index Update 2016

Most Relevant Brands of 2016 Revealed With Bad news for UK Banks and Tabloids

9 of the Most Beautiful Brand Identities in Banking

Brand Relevance Rankings: Apple Maintains Position as Most Relevant Brand, Amazon Rises to Second

What Are the Most Relevant Brands to American Consumers?

For Chinese Consumers, Alipay and Wechat Are the ‘Most Relevant Brands’

Survey: Amazon is The Most Relevant Brand Among U.S. Millennials

Apple, Amazon and Android Named The Top 3 Most Relevant Brands in The U.S.

Apple Maintains its Position as Most Relevant Brand

Most Relevant Brands of 2016 Revealed – With Bad News For Banks and Good News for Digital Services

Snoopy Has Flown His Last Flight For MetLife

US Insurance Group MetLife Rebrands – and Parts Ways With Snoopy

MetLife Scraps Snoopy, Unveils New Logo, Tagline and Visual Identity

It’s Goodbye to Snoopy As Metlife Rebrands

The Brand Relevance Index: What Leading Brand Thinkers Really Think

A Health Care Consumer Gender Gap

Only 19% of Customers Are Happy With Their Healthcare Experience—How Pharma Can Change That

Prophet Partners With Addiko For Launch of New Bank

Prophet Helps 36 Nonprofits Solve Their Brand and Growth Challenges in Annual “Prophet for Nonprofit” Day

This Agency Shuts Down for One Day Every Year to Help Nonprofits

Addiko Bank Branding, by Prophet

Hypo Bank Rebrands as Addiko to Support ‘Straightforward Banking’ Approach

Prophet Named Among Forbes’ List of America’s Best Management Consulting Firms

The Patient-Physician Experience Gap

81% of US Consumers Dissatisfied with Healthcare Experience

Health Care Providers Struggling to Meet Customer Experience Expectations

81% of Consumers are Unsatisfied with their Healthcare Experience

Growing Your Brand in China

Corner Store Is Reborn

People Love Using Facebook and Google, But Don’t Trust Either

How Big a Problem Is It for Google and Facebook That Consumers Don’t Trust Them?

Relevance: Some Brands Have It, Some Need It

Apple Tops Consumers’ List Of Most Relevant Brands: Survey

Apple, Samsung and Microsoft Named Most Relevant Brands by Prophet’s New Brand Relevance Index™

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