Prophet, a leading independent brand and marketing strategy consulting firm is acquiring Altimeter Group, a leading technology research firm. The move demonstrates Prophet’s commitment to helping senior executives understand and act on digital as a transformative force in their business.
Altimeter will operate under the name Altimeter, a Prophet company and will continue to deliver best-in-class research in digital transformation, social business and governance, customer experience, big data and the Internet of Things. The combination of Prophet and Altimeter is unique in the marketplace as it marries research-based frameworks with customer insight, world-class consulting capabilities and deep digital expertise to bridge the gap between strategy and execution.
Altimeter will continue to publish research that helps companies understand and act on technology disruption, while Prophet’s global scale and resources will allow it to expand the breadth and depth of its research. In addition, Altimeter’s analysts will work closely with Prophet’s clients and internal strategists to provide insights on emerging business challenges and burgeoning technology trends.
Most importantly, both companies work from an intensely practical point of view: Digital doesn’t necessarily start with technology—it’s an enterprise-wide opportunity, a lens that transforms thinking and spurs innovation.
The combination of Prophet and Altimeter enables us to help C-suite executives intelligently activate digital across their enterprise in a way few other consultancies can. Digital can revolutionize businesses, but the change cannot begin with technology; it must first be rooted in a deep understanding of the customer to be successful.
Together, we can offer our clients faster, surer ways to achieve the relentless relevance required to compete in today’s market and grow better brands and businesses.
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Michael Dunn is Chairman and CEO of Prophet and has helped orchestrate the firm’s tremendous growth over the past decade. This includes expanding the firm’s global presence and enhancing Prophet’s position as the premier brand and marketing consultancy committed to helping clients grow better brands and businesses.
Chan Suh is Senior Partner and Chief Digital Officer of Prophet. A well-known visionary in the digital strategy space, Chan brings more than 20 years of experience to Prophet.
Charlene Li is the founder and Managing Partner of Altimeter Group, and author of The New York Times bestsellers Open Leadership and Groundswell. Click here to read her blog post about this exciting development.
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